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It All Adds Up: All Systems Go

Junita Flowers is a writer, speaker, entrepreneur, mom and the owner of Favorable Treats. With more than 20 years of experience working with nonprofit organizations, she spent her career advocating for families and leading social change initiatives. Junita shares her experiences with us each month with her blog series “It All Adds Up.”

The start of a new year is much like the early days on my journey of entrepreneurship: the dream is big, the possibilities are endless, quitting is a foreign concept and the path to success is clearly defined on an 8.5 x 11 color-coded graph.  Nothing says limitless opportunities like a new beginning. Conversely, nothing can wipe away the promise of possibility or take away the grasp of success like dreaming a big dream but never taking the time to create a plan of action to accomplish the dream.

As an entrepreneur, I’m often moving at 100 mph, so it is important I document vital details in an action plan to ensure appropriate tasks are accomplished. From creating a personal vision board to hosting an all-staff planning retreat, there are many ways to put those dreams on paper and begin crushing goals. Here is my personal 3-step planning process to ensure all systems go for the coming year.

  1. Choose a theme — For me, choosing a theme is slightly different than setting a new year’s resolution. A resolution often focuses on singular behavior modifications and a theme focuses on measuring behaviors. I use the following guidelines when choosing a theme for the year:
    • ideally 3-5 words
    • it is memorable
    • it is measurable against daily tasks and projects
    • it creates or inspires action
  1. Create a vision board — My vision board has been an important tool for creating intentional growth. Whether framed and fancy or simple cut and paste, I typically create a vision board every 2-3 years. To ensure my life is enriched by the things important to me, I include the following six categories in my vision board creation process:
  • Business/Career
  • Family/Key relationships
  • Financial (budgeting, saving, wealth creation, giving)
  • Faith
  • Personal Development
  • Hobby/Fun/Leisure
  1. Review the E-factors — As a social entrepreneur, mission and impact are my heartbeat…they come naturally to me. I created the E-factors as a code of conduct of how I will show up in the world, both personally and professionally. While the four categories remain the same, the area of focus in each of the categories can change based on desired outcomes for the year. The E-factors are:
    • Excellence — we are the best (cookie company)
    • Efficiency — we maximize time and production, we increase revenue
    • Effort — we give it all we’ve got, then ask for help
    • Effective — we do what matters, we make a positive impact

For me, the planning process is vitally important. Taking the time to create a plan and structure for my year allows me to dream about the possibilities while strategizing my approach and desired outcomes. Planning out your year does not guarantee a year of wins and successes, rather it creates a detailed map guiding you from where you are right now to your intended destination.

In 2018, my theme is #ThisHasMeaning, specifically around actions that lead to targeted growth and meaningful relationships. What is your yearly planning process? I would love to hear from you. You can contact me by clicking here. If you’ve found my process helpful, please leave a comment and share this blog post with others. Here’s to a year of intentional growth and immeasurable joy!

 


You can read more about Junita Flowers on her website at favorabletreats.com. You can also follow her on Facebook and Instagram

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5 Smart Research Tips 

Do you have the next great business idea? Is your small business ready to move into the mainstream? If so, you probably know that business intelligence is key to making an informed decision about the next stage of your career. That means you’ll need to navigate the exciting world of business reference sources! 

Getting started with your research can feel overwhelming. With so many websites, topics, and techniques to choose from, it can seem like doing research is more trouble than it’s worth. With a little guidance, however, you too can find the key facts to jump-start your business.  

Here are 5 smart research tips from the James J. Hill Center: 

1) Start with Broad Topics 

It’s very tempting to search for the exact fact you want, but looking up “2010 household spending trends” might be counterproductive. By searching so specifically, you might miss a great article on that topic that doesn’t have your key words included. Instead, start with wide-ranging topics like “household income” and “domestic spending trends” to maximize your research results.  

2) Limit your Date Range 

When searching online or in the databases at the James J. Hill Center, pay attention to the date range on your results. You don’t want to build a pitch deck around an article on real estate trends only to find out it’s from 2002. Give yourself a range of two to five previous years to find the most recent information. 

3) Use Synonyms 

Is your search for “trade shows” coming up short? Remember, there’s many different ways to describe what you’re looking for, so brainstorm some alternate search terms. You may hit the jackpot when searching for “convention expositions” instead.  

4) Combine Resource Types 

Plenty of people are satisfied with a couple online searches, but true entrepreneurs go beyond Google. While some helpful information, such as the Economic Census or labor statistics, are freely available online, subscription databases can elevate your research process. The James J. Hill Center subscribes to a series of databases, such as IBISworld and Business Source Premier, that contain valuable information not available anywhere else. Stop in to use our resources on-site!  

5) Ask for Assistance  

Remember, research is a long, slow process, but it’s not something you need to handle alone. Make an appointment with a business librarian at the James J. Hill Center and let us connect you to the business information you need.  

 


Written by Jessica Huffman, Business Outreach Librarian, at the James J. Hill Center. To meet with Jessica about your research needs, make a free appointment hereIf you have more questions about the reference library at the James J. Hill Center please contact 651-265-5500 or hillreferencelibrary@jjhill.org.

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Her Chocolates Combine Honey, Artistry and Inspiration

Each month the James J. Hill Center interviews 1 Million Cup presenters for the Startup Showcase feature in the Pioneer Press.  Recently we connected with presenters Susan Brown. See interview as seen in the Pioneer Press Startup Showcase on December 30, 2017.

According to an article in the July 2017 edition of INC., researchers in Rome and L’Aquila, Italy, say they’ve demonstrated a clear link between the consumption of chocolate and strong brain function.

Entrepreneur and artist Susan Brown has believed this all along and by combining both her passion and smarts has created a whole new level of chocolate. By fusing the benefits of cacao with the medicinal and ancient healing power of honey she has created an exceptional culinary experience that combines health, beauty and love all in one small bon-bon.

ENTREPRENEUR PROFILE

Name: Susan Brown
Age: 58
City you live in: St. Paul
City of birth: Buffalo, NY
High school attended: Wheat Ridge, Colo.
College attended: University of Colorado, Boulder

COMPANY PROFILE

Name of company: Mademoiselle Miel
Website: www.mademoisellemiel.com
Twitter: @MadameMiel
Business Start Date: April 9, 2011
Number of Employees: 8 part time
Number of Customers: We sell in multiple store locations in both Minnesota and California and have a honey kitchen and showroom in St. Paul.  Each location has a steady flow of customers.

Q&A

Q. What led to this point?

A. I founded Mademoiselle Miel in St. Paul in 2011, bringing together my passion for innovative art and minimalist design with my love for the natural world, the culture of cuisine, and the rich historic flavor of local surroundings.

I was working as an artist by the time I was in high school and have spent my life developing that talent, originally nurtured by my mother. I’ve worked in many mediums but chocolate has been an extraordinary outlet for me. It has brought together many of the things that are important to me and has also allowed me to create an experience for others.

There’s so many interesting things about chocolate, honey and bees. I was inspired to start keeping bees by my father-in-law who was a farmer in River Falls, Wis., after a visit to France (where I focused on all things bees and honey). I discovered that the Paris Opera House had been keeping bees on their roof for quite some time. I thought if they can do it in Paris, we can do it in St. Paul. I was the first rooftop beekeeper in the cities for some time. Now it is more widely accepted and supported by the public. I knew the flavor of the urban honey would make an exceptional filling for my bon-bons.

Now, 11 years later, we take care of over 33 hives, housed on the rooftops of several businesses throughout St. Paul and Minneapolis. My classic bonbons are filled with the honey and decorated with my signature artist’s touch: 24-karat gold leaf. I continue to find inspiration in multiple sources and support many cultural movements — from ecological awareness, to social justice, to Slow Food — but the bees’ work is where Mademoiselle Miel chocolate begins, artistic expression and artisanal method is where it becomes complete.

Q. What is your business?

A. We make house-made chocolate using fair trade, single origin cacao and local maple sugar; honey bonbons featuring St. Paul rooftop honey and assorted confections and creations.

Q. Where do you go for help when you need it?

 

A. I ask other chocolate makers, chocolatiers and artists when I get stuck. Legacy chocolates, Kul, St. Croix Chocolates and Chocolat Celeste are some of the local chocolate people who have been really helpful.

Q. What is the origin of the business?

A. Honey became the sweetener of choice because of its beneficial properties and ease of digestion. I realized its potential has not been tapped as a sweetener and began a lifelong quest to develop recipes and a lifestyle using good, clean food. My goal was to keep the food elevated so that I matched the quality of the ingredients with flavor and presentation….READ FULL ARTICLE

 

You can hear from startups like this one each Wednesday, 9-10 a.m. at the James J. Hill Center during 1 Million Cups St. Paul. The James J. Hill Center is a nonprofit in downtown St. Paul that provides access to business research, educational programming and a place to work. The Hill is open to the public 8AM – 4PM, Monday-Thursday. To keep updated on what startup is presenting next or to apply to present, visit www.jjhill.org.

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Innovations on the Shelves

The bookshelves in the James J. Hill Center are more than mere places on which to rest historic volumes. They tell a story which reflects the Hill’s vision of supporting innovation. Original to the building, our copper-toned shelves were designed and built by Snead & Company, a cast-iron that adapted with the times and “built a better bookshelf.”

Around the turn of the 19th century, public libraries were becoming increasingly popular, largely due to grants distributed by Andrew Carnegie. At this time, most libraries used wooden, fixed bookshelves. Snead & Co. recognized that these shelves were inadequate for these new, large libraries. They applied their metalwork expertise to design and patent innovative metal shelving that included features such as customizable shelf heights; a standardized length to introduce interchangeable parts; and more evenly distributed lighting. The goal of these shelves was both practicality and affordability, along with options for a fancy detailing.

 

Snead shelving took off—their shelves can be found in the Sterling Law Library at Yale University, the Vatican Library in Rome, the New York Public Library, and the Library of Congress, among many others.

 

Another feature of early Snead Standard Shelves is that they were load-bearing, yet another way Snead saved libraries money. Such is the case with the Hill shelves. More so than the grand columns gracing the Reading Room, our bookshelves are vital as structural reinforcements, holding the building up.

 

Of course, Snead & Co. never anticipated the ways this feature may cause problems in the future, as libraries today adapt to then-unbelievable electronic technology—the New York Public Library recently wanted to remove some shelves to create a larger services-oriented space, but were unable to do it due to the structural necessity of the shelves! Here at the Hill, we don’t quite have the same problem since our large Reading Room affords us lots of space for events.

  

Snead & Co. recognized a need in their community as public libraries grew in both size and popularity, and stepped up with innovative products for that market—forever changing the world of library shelving and, in turn, libraries themselves.  

 


Written by Ann Mayhew, Reference & Support Specialist, at the James J. Hill Center. 
If you have more questions about the reference library our our historic collection at the James J. Hill Center please contact 651-265-5500 or hillreferencelibrary@jjhill.org.

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A B2B App for Keeping Fitness Centers’ Data in Shape

Each month the James J. Hill Center interviews 1 Million Cup presenters for the Startup Showcase feature in the Pioneer Press.  Recently we connected with presenters Prabhakar “KP” Karri. See interview as seen in the Pioneer Press Startup Showcase on December 16, 2017.

Are you thinking about your 2018 fitness goals? Typically, staying fit and healthy is at the top of most people’s New Year’s resolution list.

According to a report on NBC, in January of 2017, there was a 315 percent increase around the search term “Gym.” The timing is no coincidence.

So, how do trainers deal with this influx of traffic and interest after the first of the year? How do they keep organized to keep you, the customer, invested? These are some of the same questions Prabhakar Kerri asked himself when he started training with Eric Mattson. Their outcome has not only been fitness on a whole new level, but a product that helps them help you keep that fitness resolution on task.

ENTREPRENEUR PROFILE

Name: Prabhakar “KP” Karri
Age: 45
City you live in: Eden Prairie
City of birth: Vizag, India
High school attended: Timpany School, Vizag, India
College attended: Andhra University, University of New Orleans (MS Applied Physics), University of Minnesota (MBA Finance and Strategy)

COMPANY PROFILE

Name of company: Nymbl (“nimble”) Technologies
Website: www.nlytfit.com (“en-lite”)
Business Start Date: Sept. 21, 2016
Number of Employees: 10
Number of Customers: 10 (product launched in November)

 

Q&A

Q. What led to this point?
A. Prabhakar “KP” saw an unmet need in the professional fitness industry when he was training with Eric Mattson. KP had always wanted to venture out on his own and had evaluated several business ideas in the past. So when he decided that his corporate job was unfulfilling, he researched the fitness industry and felt that Eric and he could help solve the problems he witnessed through innovative technology.

Q. What is your business?
A. Nymbl (pronounced “nimble”) develops innovative fitness solutions for professional trainers and coaches. Our products utilize mobile technology to drive efficiency, client satisfaction and retention, and business profitability, thus helping fitness trainers and coaches achieve their business goals and their clients’ fitness goals.

Q. Where do you go for help when you need it?
A. We have an awesome board of advisers, which includes seasoned executives of Fortune 500 companies, successful investment bankers and fitness coaches who have all built successful businesses, and have led or advised multi-billion dollar businesses. We are also a collaborative team that is very talented and we are not shy about asking each other for help.

Q. What is the origin of the business?
A. It started with KP noticing Eric taking copious notes on a clipboard, entering information into two separate computers and still struggling to produce easy-to-understand, intuitive reports for his clients.

Q. What problems does your business solve?
A. At the present time, professional fitness trainers (either independent or small-studio owners) do not have a comprehensive solution to manage their clients’ workouts, schedules and payments….READ FULL ARTICLE

 

You can hear from startups like this one each Wednesday, 9-10 a.m. at the James J. Hill Center during 1 Million Cups St. Paul. The James J. Hill Center is a nonprofit in downtown St. Paul that provides access to business research, educational programming and a place to work. The Hill is open to the public 8AM – 4PM, Monday-Thursday. To keep updated on what startup is presenting next or to apply to present, visit www.jjhill.org.

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Wait Training: Top 5 Pieces of Advice for a Successful Year End

Junita Flowers is a writer, speaker, entrepreneur, mom and the owner of Favorable Treats. With more than 20 years of experience working with nonprofit organizations, she spent her career advocating for families and leading social change initiatives. Junita has learned the value of “waiting” during her years as an entrepreneur and business owner and shares her experiences with us each  month.

If you have followed this monthly blog series, then you already know that this series is less about the instructional tips of starting and growing your business, and everything about my personal journey of finding my way as an entrepreneur. Wait Training is sort of an odd theme for a business blog series, but over the last twelve years, my entrepreneurial journey has been all about finding value, learning patience and gaining strength from every step along the way.

Over the last twelve years, I’ve met great leaders, and learned valuable lessons. As I prepare to wrap up another year in business, I spent some time reflecting on some of the best pieces of advice I have received from business leaders along the way.

Here are my top five…

  1. Begin With a Plan, End With Reflection

Dreaming, planning and drafting a vision for your business is the fuel that charges entrepreneurs. We reach for the stars, we dream up the impossible and we recruit a team of supporters who are willing to cheer us on along the way. Equally as important as drafting the plan is the practice of reviewing that same plan at year end. As entrepreneurs, it can be more exciting to remain in planning and dreaming mode, so we often overlook the importance of reflecting upon what worked, what needs to be changed and how do we grow based on results. Carve out enough time in your year end process for reflection.

  1. Self-care is Required

Entrepreneurs dream big and go hard, and social entrepreneurs add in immeasurable amounts of compassion. Entrepreneurs believe in their venture and are willing to dedicate limitless time to make things happen. Most entrepreneurs have a plan and a strategy to achieve success, but rarely do we find self-care included in that plan. Self-care is vitally important to longevity and satisfaction. When we ignore the importance of self-care, we are more likely to experience burnout. From carving out time to enjoy a hobby or scheduling a short vacation, self-care is required to maintain a healthy business and a healthy life.

  1. Ask for Help

Entrepreneurs create solutions. We solve problems. Whether based on necessity or personality, entrepreneurs are very skilled at managing multiple responsibilities to produce a desired outcome. Operating as a team of one for an extended period of time is the norm for many startup ventures. As growth happens, it can be very difficult to invite others into your journey…but it is required to scale up and for sustainability. Ending each year with a clear understanding of areas where you should ask for help and identifying specific resources is a valuable practice.

  1. Your Time is a Precious Commodity

We have all heard a million and one times over, time is the one thing you can never get back. That is so true and we have to begin to value time as the precious and limited resource it is. You can add to your team, you can earn more money, but you can’t add more time. It is important to take an assessment of how your time was spent over the year and make the necessary adjustments for a more productive new year.

  1. Never Give Up

When all is said and done…never give up on your dream. When you get to the end of the year, change will always be required. Prepare for it, adjust for it and grow from it, but never give up. From my heart, to your dream…you’ve got this! Here’s to a successful year end!

Happy Year End!


As always, Junita would love to hear from you. How do you prepare for a successful year end review? Click here to send her your process. You can read more about Junita Flowers on her website at favorabletreats.com. You can also follow her on Facebook and Instagram.    

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Soft Skills Revolution: Befriending Chaos

Chris Carlson is an entrepreneur, actor, lawyer and the founder of NarrativePros dedicated to coaching stronger connections. Chris is setting the standard for the Soft Skills Revolution to unleash your efficiency, effectiveness and maximize your input.

Life would be so much easier if everything stayed the same, wouldn’t it? Preparing for that speech or meeting or interview would be a heck of a lot easier if you new exactly what was going to happen, right?

We would adapt to the precise moment when the projector would break. We’d jump right on the last-second agenda change. We could prepare for that last question no one would ever expect.

Awesome concept, right?  Well, not exactly. Quite the opposite, in fact.

First of all, the world isn’t like Groundhog’s Day. Something about the second law of thermodynamics and time’s arrow. Change is our only constant.  Besides, look how unhappy Bill Murray became. Like it or not, we depend on change. Luckily, that’s a skill that you can develop.

Rehearsed Spontaneity

One of the highlights of my career has been to work alongside academy award winning actor, Mark Rylance. He has a shelf of awards for his acting, but he’s also a generous director and mentor.

In a play he wrote and directed, I played a snowmobile riding, Norse, frost giant. In most plays, the director gives actors blocking and expects them to always follow it. Mark didn’t. Instead, he described the relationship between characters onstage. If a character moved one way, we would react and respond instead of moving in a rehearsed and rigid fashion that was constructed for us.

His commitment to chaos was so great that he would also change things he thought were working too well. If he thought something became routine, he would break it up and force us back to reacting to it.

This experience gave me a certain comfort in chaos. Through rehearsing in what appeared like chaos I developed an appetite for unpredictability. Because of this method, I actually joined the audience by encountering aspects of the play for the first time every night, together, with them.

Befriending chaos through practice is the first step to handling unexpected moments with ease.

Cultivating Flexibility

We can “rehearse spontaneity” with the people we seek to connect with. Instead of hoping that things unfold like we plan, we can plan on unpredictability. We can hold on tightly to the points we want to make. But at the same time,  let go of particular thoughts or ideas that hold us back.

Here is an excises to try:

  1. Think of your “Big Idea” and a few supporting words.
  2. Talk through them enough times so that you’re as clear and concise as you can be.
  3. Write down what you said.
  4. Read it aloud.
  5. Now re-draft to get the words perfect.
  6. Print out your final copy. Place the paper in front of you and turn it over.
  7. Talk through your “Big Idea” and supporting thoughts without using any of the words on the paper in front of you.

You have just written your own mini-script. Now that you know your steps you can do the dance.

Results May Vary in Delight

Many of my clients do not like the exercise above. It takes work and commitment. What happens though is almost always a delight to them and me. They engage with the change.

They find new words to share the ideas and the “idea” is now fresher than ever. I hear them thinking, not talking. The words they wrote disappear, replaced by thoughts and authenticity.

Isn’t that what we all want? To be with someone who can conquer change. That’s real. That’s worth listening to?

Hear Everyone but Listen Only to Yourself

Remember the idea and forget the words. There is power and presence in that concept.  When you listen to yourself everyone will hear you.

Guest writer: Chris Carlson
Visit @NarrativePros for more information.

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A Business Venture is Their Latest Adventure

Each month the James J. Hill Center interviews 1 Million Cup presenters for the Startup Showcase feature in the Pioneer Press.  Recently we connected with presenters Kelly Koster and Nick Hansen. See interview as seen in the Pioneer Press Startup Showcase on December 2, 2017.

As the world’s population becomes increasingly mobile, people have become more interested in exploring the more off beat and remote areas of the world. In 2016, travel and tourism made a total contribution of $7.61 trillion to the global economy. According to the United Nations World Tourism Organization international travel will rise to 1.8 billion people by 2030.

Kelly Koster and Nick Hansen from Anywhere Apparel are ongoing explorers who have a passion to go anywhere and everywhere in the world — but with a little more ease. They are determined to help real people access the real world with a lot less baggage.

ENTREPRENEUR PROFILE

Name: Kelly Koster and Nick Hansen
Age: Kelly 36; Nick 35
City you live in: St. Paul
City of birth: Kelly: Augusta, Ga.; Nick: Minneapolis
High school attended: Kelly: Onalaksa, Wis.; Nick: Chippewa Falls, Wis.
College attended: Kelly: Communications undergrad at UWEC, MBA at UST, Master of Liberal Studies at U of MN; Nick: Computer Science undergrad at UW Madison, MBA at UST, Masters of Financial Mathematics at U of MN

COMPANY PROFILE

Name of company:  Anywhere Apparel
Website: https://anywhereapparel.com
Business Start Date: March/April of 2014
Number of Employees: 2.5 (two full-time, one part-time)
Number of Customers: About 600

 

Q&A

Q. What led to this point?
A. We (the co-founders, Nick and Kelly) met in college and started dating shortly thereafter. We discovered a mutual love of travel, saving up enough money for the next plane ticket, and just throwing a few things in a bag and roaming around other countries or continents. Neither of us wanted to carry much since we’d be switching towns every couple of days. After over a decade of experiences, and realizing we still couldn’t find a brand or products which fit our lifestyle, we decided to take the leap and see if we could make it ourselves: an all-purpose travel kit to go anywhere.

Q. What is your business?
A. Our business is two equally important things: a product set and a brand philosophy. Our brand stands for going out in the world and exploring as much of it as you can. Our products run with this mission to take just the few things you need to explore the world and designing them very clearly to that purpose. They aren’t just technical items (though our designs are extremely technical), but they’re also versatile styles to address the widest range of social situations you might encounter anywhere in the world.

Currently, we have designed and manufactured our flagship products: our women’s Antipodes Coat which and our men’s Stowaway Jacket, which not only has a small, internal backpack in the interior liner and several other hidden features, but transforms into a functional satchel.

Q. Where do you go for help when you need it?
A. We first turn to family and friends. It’s incredible how much you can do with support from people you know — the amount of money you’d need to professionalize those first photos shoots, or product feedback sessions, or getting a website built, adds up extremely quickly.

Q. What is the origin of the business?
A. We love to explore. The trips we’ve taken are rarely spent in one spot; they often involve rail passes, all-you-can-fly tickets, rented cars and motorbikes, lots of walking, and lots and lots of different places to sleep. This screamed opportunity — when the needs posed by an activity you love dearly in life isn’t addressed by anyone effectively, and you hear the same feedback from other people, there’s both a brand and a design opportunity. After some soul-searching and a career change, we decided to take the leap…..READ FULL ARTICLE

 

You can hear from startups like this one each Wednesday, 9-10 a.m. at the James J. Hill Center during 1 Million Cups St. Paul. The James J. Hill Center is a nonprofit in downtown St. Paul that provides access to business research, educational programming and a place to work. The Hill is open to the public 8AM – 4PM, Monday-Thursday. To keep updated on what startup is presenting next or to apply to present, visit www.jjhill.org.

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Soft Skills Revolution: The Real Thing

Chris Carlson is an entrepreneur, actor, lawyer and the founder of NarrativePros dedicated to coaching stronger connections. Chris is setting the standard for soft skills training across the region and will be sharing his tips and tricks in our monthly blog Soft Skills Revolution. Come each month and learn key steps to unleash your efficiency, effectiveness and maximize your input.

We all want the real thing.

Nowhere is that more important than in communication. Whether you are in front of an audience or in an interview, the people you are trying to connect with want the real you. The quickest way to lose an audience is being inauthentic, fake or disingenuous.

The master communicators are able to bring much, if not all, of their real selves to their audiences. How do they do it? One way is to use feedback to draw and change the lines separating different versions of themselves. This empowers them to bring more of their unique personality to what an audience perceives. They are able to be real.

No, It’s Not About You

A speaker without an audience is like that tree falling in the forest with no one around. Pretty much nothing. Everything depends on the version of you the audience perceives and leaves with.

You can’t just stride up to the podium and say, “Alright, what would you like to talk about?” That’s not going to work too well. You have to bring something to the audience first. The connection between a speaker and audience must begin with the speaker. Audiences pay attention to get a return of interest.

Yes it is: The Real You

When you meet someone one, the most interesting thing you have to offer is yourself. Yes, I am sure you have great ideas, advice and insight. When you are face-to-face with someone those take a back seat to you as a unique human being.

Audiences want you to be real, to be yourself. They enjoy being around someone who doesn’t worry about what everyone thinks. That’s the trick, isn’t it? You care a lot about what the audience thinks. So it’s hard to act like you don’t care.

Well, let me tell you  a little secret: They don’t know you. No one does. Not the “real” you.

An audience only ever sees a sliver of the “real” you. An important sliver. There’s enormous power in this.

No it’s not You: It’s the Audience You

Putting some distance between you and what the audience perceives gives you valuable space. That allows you to use feedback to shift your perspective. That shift is from the “real” you to what you could call the Audience You.

Your reflection in a mirror is an accurate representation of what you look like, right? It’s like there’s this other person looking back at you. Meeting that other person can be hard sometimes, but it’s what most people see–for better or for worse. Meeting this other person in the mirror shifts your perspective to the people looking at you. Feedback on performance introduces you to the Audience You.

And yet, the reflection in the mirror doesn’t define you. Neither does feedback. This is the critical last step to incorporating feedback: the Audience You doesn’t define real you. If everyone says that you bomb your speech, you haven’t bombed life. That kind of feedback tells you there’s a disconnect between the real you and the Audience You. If you’re going to speak again,  work to close that gap.

Ask people what they think of the Audience You. Their feedback will shift your perspective. Encourage them to be specific and honest so you can get a good look at this reflection of you. Don’t forget to thank them and put it to work to make the audience you a more accurate reflection of the real you.

It will make a difference. Really.


Guest writer:
 Chris Carlson
Visit @NarrativePros for more information.

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Her T-shirt Line is For Wearing, Caring and Sharing

Each month the James J. Hill Center interviews 1 Million Cup presenters for the Startup Showcase feature in the Pioneer Press.  Recently we connected with presenter Lori Myren-Manbeck. See interview as seen in the Pioneer Press Startup Showcase on November 18, 2017.

According to Forbes, there are five reasons Social Entrepreneurship is the new business model: “It connects you to your life purpose, keeps you motivated, brings you lasting happiness, helps you help others and is what today’s consumers want.”

Lori Myren-Manbeck with her company Inclusivi-tee is doing just that. By combining her passion for change, her belief in social justice, her love of the earth and her support of the arts, she is spreading and sharing a positive message of hope to all and giving back in the process.

ENTREPRENEUR PROFILE

Name: Lori Myren-Manbeck
Age: 53
City you live in: Eden Prairie
City of birth: Maquoketa, Iowa
High school attended: Sibley High School, Sibley, Iowa
College attended: Grinnell College for bachelor’s degree; University of Rhode Island for Ph.D.

COMPANY PROFILE

Name of company: Inclusivi-tee, PBC, Inc.
Website:www.inclusivi-tee.com
Business Start Date: March 27, 2017
Number of Employees: We have 5 board members, including myself, and several paid consultants.
Number of Customers: We currently have about 50 subscribers and are also working with several organizations/businesses to design shirts for their brands or for specific events.

 

Q&A

Q. What led to this point?
A. I decided to start Inclusivi-tee in late 2016 when I realized that I needed to do more to make a difference and support causes I felt passionately for. I could not simply sit by and expect someone else to do the work. Since working on Inclusivi-tee, I have become stronger, more passionate and better informed. I have met amazing, diverse, wonderful people and challenged myself in ways I never thought possible. No matter what happens in the future, this is a journey I had to take.

Q. What is your business?
A. Inclusivi-tee is a quarterly subscription-based T-shirt club in Minneapolis. We have pledged to promote equality, conservation and social justice through the sale of beautiful wearable art. In addition to selling T-shirts and donating 100 percent of profits to progressive local and national nonprofit organizations, Inclusivi-tee spreads its mission through social media outreach and participates in marches, rallies and other events that make the world a more inclusive and accepting community.

Q. Where do you go for help when you need it?
A. I have been very fortunate to receive consistent help during the formation of Inclusivi-tee, starting with the unwavering support of my husband Ray Caron, my sister Bobbi Boggs and my best friend, Negebe Sheronick. Beyond this initial support the most important thing has been asking for assistance even when doing so is difficult. I have a wonderful board of directors, including Negebe, Bobbi, Katherine Manbeck, my daughter, and Shalette Cauley Wandrick, a Minnesota native and activist. Additionally, when I was creating a business plan I had help from BJ Van Glabbeek and Roger Cloutier who had the business knowledge I lacked. I turned to Clockwork to complete Inclusivi-tee’s website and am working with Lola Red on public relations.

Q. What is the origin of the business?
A. I first conceived of Inclusivi-tee in mid-November 2016 as a direct response to the continuing and increasing divisiveness I was witnessing. I wanted to create a company that consistently promotes and supports social and earth justice. T-shirts were chosen as our medium because they are accessible to everyone and provide a perfect canvas for our positive, hopeful message. Because art is an important barometer of social justice and the art community is negatively impacted during times of oppression, we choose to pay artists to create our beautiful shirts…..READ FULL ARTICLE

 

You can hear from startups like this one each Wednesday, 9-10 a.m. at the James J. Hill Center during 1 Million Cups St. Paul. The James J. Hill Center is a nonprofit in downtown St. Paul that provides access to business research, educational programming and a place to work. The Hill is open to the public 8AM – 4PM, Monday-Thursday. To keep updated on what startup is presenting next or to apply to present, visit www.jjhill.org.

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