In a recent post, the Hidden Business Treasures blog highlighted an example of overt plagiarism in marketing copy. This isn’t the first reported instance of pirated content online, and in our cut-and-paste-friendly era, it probably won’t be the last.HBT suggestions for tracking down plagiarism in Google were great – and gave us here at the Hill the inspiration to dig up some additional tools to make sure the copy you create stays where it belongs. Here then are the top four tools to identify and combat online plagiarism:
Copyscape – Compare the copy on your Web site to other sites across the Internet. Just paste in your URL and Copyscape returns other sites with similar language.
ArticleChecker – Paste smaller snippets of your text into the site’s search box or upload larger files of complete text. ArticleChecker runs these through several search engines and returns sites with similar copy.
Google Alerts or Yahoo! Alerts – Set up alerts to notify you if a site appears using key pieces of your copy.
Wayback Machine – Research the history of a site you think might be using your copy. If the suspect site posted copy closely after you created it, you may have found a pirate.
But what if you do find someone using your copy? How do you make them stop?
1. Send an email to the perpetrator if their contact info is listed on the site. If your copy shows up on a blog, leave a comment. Here’s an example of a cease and desist letter.
2. Contact the host of the infringing site and ask them to take the site down. Locate a site’s host using DomainTools.
3. Complain to search engines. Most search engines accept complaints involving copyright issues and will remove offenders from results pages.
Great copy is an investment. You’ve put time and energy into the creation of your content; make sure that content pays dividends for you, and not some Internet pirate.
All across the world, think tanks, NGOs, public interest groups, and governmental bodies are constantly churning out reports, studies, and papers. It’s what they love to do. But how can you sift through all of this to find research that pertains to your business?
Docuticker, that’s how. Docuticker collects publications from organizations spanning the globe and covering the full spectrum of industry, government, and academia. Dozens of these reports are added daily.
Scrolling down the left-hand column you’ll find a keyword search box and a listing of categories covered. Use these search tools to bring up reports on your industry, or your target consumer group, or just about anything else in which government, business, or academia might take interest.
One particularly daunting challenge that email marketers face is the task of tracking down an email address for a specific executive at a certain company. While it can be pretty straightforward to get an executive’s name from a company Web site or a company directory database, these resources do not generally provide email contacts, beyond the catch-all “email@example.com”, etc.
The Email Pattern Wiki provides a little extra help, by listing the email pattern used by a number of companies. Once you know your prospect’s name and company, you can search the Email Pattern Wiki by company name, and learn the general email address format used by the company.
For example, if you know Jane Jones is the marketing director at Medco Health, search the Wiki for Medco and learn their email pattern: firstname.lastname@example.org.
It’s a wiki, so it will expand based on user input. If you find it useful, and know some additional email patterns to contribute, contact the site to consider sharing what you know.
More information on new resources added to the library during the summer months…
Regardless of what industry you’re in, you need the latest in management, marketing, and consumer information. We’ve recently collected a lot in those areas as well. As you can see from the list of new acquisitions below, we’ve taken a special interest in corporate responsibility and sustainability issues.
· Collaborative advantage : how organizations win by working together
· Exit strategy : maximizing the value of your business
· Fast company’s greatest hits : ten years of the most innovative ideas in business
· Sarbanes-Oxley and the board of directors : techniques and best practices for corporate governance
· Sarbanes-Oxley for small businesses : leveraging compliance for maximum advantage
· Navigating risk : the business case for security
· The art of M&A : a merger, acquisition, buyout guide
· Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage
· Managing for a carbon-concerned future : a decision-making framework
· Megatrends 2010 : the rise of conscious capitalism
· Green building : project planning & cost estimating
· The conscious consumer : promoting economic justice through fair trade
· Residential green building smartmarket report.
· Resisting corruption : how company programs are changing
· Ethical sourcing in the global food system
· Universal conduct : an ethics and compliance benchmarking survey
· 15 secrets every network marketer must know : essential elements and skills required to achieve 6- & 7-figure success in network marketing
· All marketers are liars : the power of telling authentic stories in a low-trust world
· Marketing metrics : 50+ metrics every executive should master
· Marketing plans for service businesses : a complete guide
· Private label strategy : how to meet the store brand challenge
· Total e-mail marketing : maximizing your results from integrated e-marketing
· Word of mouth marketing : how smart companies get people talking
· Writing winning proposals : PR cases
· The long tail : why the future of business is selling less of more
· The handbook of organic and fair trade food marketing
· Naked conversations : how blogs are changing the way businesses talk with customers
· Generation X : Americans born 1965 to 1976
· Food spending in American households.
· After sixty : marketing to baby boomers reaching their big transition years
· Applying aging trends and demographics to planning.
· The American marketplace : demographics and spending patterns
· American health : demographics and spending of health care consumers
· Religion in a free market : religious and non-religious Americans : who, what, why, where
· Turning silver into gold : how to profit in the new boomer marketplace
Minorities & Women
· Women-owned businesses in 2006 : trends in the top 50 metropolitan areas
· Women-owned businesses in 2006 : trends in the U.S. and 50 states
· Businesses owned by women of color in the United States, 2006
Industry research, despite being a fundamental part of business research, can sometimes take a back seat to other, sexier, topics like market research or competitive intelligence.
Not so with this guide from the Library of Congress, which offers links and citations to various industry research sources both in print and online. For instant industry research gratification, don’t miss the Industry Sources – U.S. Government section, which provides links to tons of online industry research from the Census Bureau, the IRS, and other .gov sites.
Industry research can be sexy (as far as any kind of business research can be, I guess). If you’re into this sort of thing, check out the Hill Library’s redesigned BizToolkit (select Industry Research) from the drop-down menu) for additional industry research sources.
While you were on summer vacation, our collection development team was hard at work finding the latest and greatest in business information for you! Over the next few posts we’ll highlight the most interesting new acquisitions from the summer months.
First up – industry information. Trade journals and industry statistical resources are great for obtaining the latest and most insightful overview of an industry. In addition, many small business books are written with an eye toward giving the reader a clear picture of how the industry works and its current issues. With that in mind, here are the journals, industry references, and small business books purchased by the Hill Library recently:
· Deli business.
· Medical device & diagnostic industry.
· NACS magazine [National Association of Convenience Stores]
· Salon today.
· Shopping center business.
· Planet news. [Professional Landcare Network]
· Ethanol producer magazine.
· Consumer insight [ACNielsen]
· Hispanic enterprise.
· Instore buyer.
· Baking & snack.
· Biodiesel magazine.
· Foodservice news.
· Future age.
· Limousine & chauffeured transportation.
· Specialty retail report.
· Bicycle retailer and industry news.
Industry statistics and directories
· 2006 state of the business incubation industry
· 2007-2008 ChristianTrade international market directory
· Annual financial review / Food Marketing Institute
· Annual state of the industry report [Leisure & Entertainment Industry]
· Organic Trade Association’s … manufacturer survey.
· Overview of assisted living.
· Science business : the promise, the reality, and the future of biotech
· Senior care digest.
· The business of healthcare innovation
· The Licensing letter royalty trends report
· The managed care industry market datasource
· The new wellness revolution : how to make a fortune in the next trillion dollar industry
· The search : how Google and its rivals rewrote the rules of business and transformed our culture
· Building a successful biodiesel business : technology considerations, developing the business, analytical methodologies
· Building a successful home staging business : proven strategies from the creator of home staging
· Concierge & errand quick tips : an information guide to get you started
· How to start a home-based professional organizing business
· How to start and operate your own design firm : a guide for interior designers and architects
· Small is the new big : and 183 other riffs, rants, and remarkable business ideas
· Start your own blogging business : generate income from advertisers, subscribers, merchandising and more
· The business and practice of coaching : finding your niche, making money, and attracting ideal clients
· The concierge manual : a step-by-step guide on how to start your own concierge service and/or lifestyle management company
· The game producer’s handbook
· The professional personal chef : the business of doing business as a personal chef