A Business Venture is Their Latest Adventure
Each month the James J. Hill Center interviews 1 Million Cup presenters for the Startup Showcase feature in the Pioneer Press. Recently we connected with presenters Kelly Koster and Nick Hansen. See interview as seen in the Pioneer Press Startup Showcase on December 2, 2017.
As the world’s population becomes increasingly mobile, people have become more interested in exploring the more off beat and remote areas of the world. In 2016, travel and tourism made a total contribution of $7.61 trillion to the global economy. According to the United Nations World Tourism Organization international travel will rise to 1.8 billion people by 2030.
Kelly Koster and Nick Hansen from Anywhere Apparel are ongoing explorers who have a passion to go anywhere and everywhere in the world — but with a little more ease. They are determined to help real people access the real world with a lot less baggage.
Name: Kelly Koster and Nick Hansen
Age: Kelly 36; Nick 35
City you live in: St. Paul
City of birth: Kelly: Augusta, Ga.; Nick: Minneapolis
High school attended: Kelly: Onalaksa, Wis.; Nick: Chippewa Falls, Wis.
College attended: Kelly: Communications undergrad at UWEC, MBA at UST, Master of Liberal Studies at U of MN; Nick: Computer Science undergrad at UW Madison, MBA at UST, Masters of Financial Mathematics at U of MN
Name of company: Anywhere Apparel
Business Start Date: March/April of 2014
Number of Employees: 2.5 (two full-time, one part-time)
Number of Customers: About 600
Q. What led to this point?
A. We (the co-founders, Nick and Kelly) met in college and started dating shortly thereafter. We discovered a mutual love of travel, saving up enough money for the next plane ticket, and just throwing a few things in a bag and roaming around other countries or continents. Neither of us wanted to carry much since we’d be switching towns every couple of days. After over a decade of experiences, and realizing we still couldn’t find a brand or products which fit our lifestyle, we decided to take the leap and see if we could make it ourselves: an all-purpose travel kit to go anywhere.
Q. What is your business?
A. Our business is two equally important things: a product set and a brand philosophy. Our brand stands for going out in the world and exploring as much of it as you can. Our products run with this mission to take just the few things you need to explore the world and designing them very clearly to that purpose. They aren’t just technical items (though our designs are extremely technical), but they’re also versatile styles to address the widest range of social situations you might encounter anywhere in the world.
Currently, we have designed and manufactured our flagship products: our women’s Antipodes Coat which and our men’s Stowaway Jacket, which not only has a small, internal backpack in the interior liner and several other hidden features, but transforms into a functional satchel.
Q. Where do you go for help when you need it?
A. We first turn to family and friends. It’s incredible how much you can do with support from people you know — the amount of money you’d need to professionalize those first photos shoots, or product feedback sessions, or getting a website built, adds up extremely quickly.
Q. What is the origin of the business?
A. We love to explore. The trips we’ve taken are rarely spent in one spot; they often involve rail passes, all-you-can-fly tickets, rented cars and motorbikes, lots of walking, and lots and lots of different places to sleep. This screamed opportunity — when the needs posed by an activity you love dearly in life isn’t addressed by anyone effectively, and you hear the same feedback from other people, there’s both a brand and a design opportunity. After some soul-searching and a career change, we decided to take the leap…..READ FULL ARTICLE
You can hear from startups like this one each Wednesday, 9-10 a.m. at the James J. Hill Center during 1 Million Cups St. Paul. The James J. Hill Center is a nonprofit in downtown St. Paul that provides access to business research, educational programming and a place to work. The Hill is open to the public 8AM – 4PM, Monday-Thursday. To keep updated on what startup is presenting next or to apply to present, visit www.jjhill.org.