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The Business of Storytelling with Numbers

The essence of my role as an entrepreneur is best described as a storyteller. I use the power of telling stories to learn, create, grow and change. Whether it’s a day filled with wins or a bumpy road filled with missed opportunities, it is through the lens of storytelling that brings appreciation for the real and raw lived experiences from my entrepreneurial journey.

I appreciate the power of words skillfully crafted together to deliver a message of motivation to the entrepreneur or a message of persuasion to the customer. Brands are transformed from basic ideas into successful, industry-topping businesses largely due to the story that is being communicated. It is the power of telling shared stories of the human experience that sparks my creative process and allows me to dream bigger dreams. My cookie company, Junita’s Jar was founded because I had a story to tell and a product to share.

But there’s more to the story…

Like many ‘creative-types’ who launch businesses, I enjoy the freedom of dreaming crazy big dreams and I thrive at the ability to be agile and quick on my feet. But unfortunately, many of us ‘creative-types’ approach the management of our business financials with the same quick, dreamy approach.

Recently I sat down for a business planning and strategy session with Connie Rutledge, Managing Director for Finnovation Lab, with a goal of building upon my business story, only this time the story would be told using numbers. After a successful business launch in July 2018, it was time to build upon the current narrative to reach a wider audience and position my company for growth.

In the past, I dreaded the task of financial management. I believed the story that the numbers encroached upon my creativity and inhibited my ability to dream. Unfortunately, this type of storytelling is one of the leading causes for the premature death of countless numbers of businesses.

But there’s a plot twist…

The business financials tell the most inspiring and compelling story and that creates the lifeline for your business. Whether there is a financial shortfall or an abundance of resources, a clear and thorough understanding of the business story told through the numbers, removes much of the guesswork in the decision making process. While this concept can be basic knowledge for many, there are many entrepreneurs who have yet to embrace the powerful story that lives inside of the business financials. I was one of those entrepreneurs.

After my strategy session with Connie, I walked away with a beautifully crafted financial model. I had never appreciated the hidden beauty of an Excel spreadsheet filled with if/then formulas and color-coded equations, like I did upon the conclusion of my strategy meeting. This practice of taking a thoughtful and thorough approach for a deeper dive into my business financials provided a level of clarity that now fuels the future of my company. In the coming months, Junita’s Jar will be introducing some exciting changes and new opportunities for growth. We are building upon our story with clarity and conviction, sprinkled with limitless creativity.

Yes, at my core I am a story teller. Equipped with the beauty of words and empowered by the clarity of financials, I tell stories of shared human experiences that deliver hope throughout the business journey.

I would love to hear from you. How has the power of story telling unlocked hidden secrets and potential growth tactics into your business journey? Also, if you’re looking for a speaker to inspire your group, team or organization through the power of storytelling, I would love to chat. You can send me an email, simply by clicking here.



Junita L. Flowers,
 Founder/Owner
Baking hope in every cookie. #HopeMunchesOn
Follow her on Facebook. Like her on Instagram. Order your cookies now.
You can also read more about Junita Flowers on her website junitasjar.com.

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In The Spirit of Women’s History Month

Since 1987, March has been designated as Women’s History Month, a time to recognize and celebrate the contributions of women throughout the United States.

Earlier this month and on the eve of International Women’s Day, I attended WomenVenture’s emPOWER Social Hour. WomenVenture, a Minnesota-based nonprofit organization, dedicated to helping women achieve economic success through entrepreneurship, hosted the emPOWER Social Hour as a networking and story-sharing event. This event highlighted local women entrepreneurs and the greater financial impact on families and communities when women thrive and are supported as entrepreneurs.

I’ve found so much value, support and friendship by connecting with organizations and networking groups specifically dedicated to elevating and strengthening the platform for women to excel personally and financially. In spite of the thriving community of support, entrepreneurship can be a lonely and isolating experience, often resulting in many women abandoning their dreams of business ownership. I want to change that.

In the spirit of Women’s History Month, here is my open letter of encouragement to the woman who is afraid to follow her dream of entrepreneurship:

Dear sister,

I see you. Yes, I am writing directly to you. I honor you and I want to encourage you to believe that now is the time for you to soar. You have dreams that you are afraid to embrace, so they exist only as wishes. You have aspirations to achieve something greater, but you have stopped short of your goal and embraced real fears. Your gut, that internal GPS, is nudging you to take a chance and share the greatness that lives inside of you, only to be blocked by the brain chatter of playing safe and staying within your comfort zone. Let me reassure you that the deferred dreams, fears and brain chatter are normal stumbling blocks on the journey and when you take action, those things will strengthen your resolve. Go ahead and take one step. Don’t remain stuck. Those mistakes you’ve made…don’t discard them. Those wins you’ve experienced…don’t minimize them. Those doubt you’ve had…don’t deny them. All of it is required. All of it is important. Today is the perfect day and right now is your moment to simply trust the process, believe in the possibilities and take a chance on your dreams. You have an army of supporters standing by and cheering you on!

 Junita Flowers

I’d love to hear from you. What action can you take today to get one step closer to launching your dream of entrepreneurship?  You can share the details with me by clicking here.  If you’d like to keep in touch and follow along on my journey of entrepreneurship, please like or follow Junita’s Jar on Facebook and Instagram or subscribe to e-news and updates on junitasjar.com.

Happy Women’s History Month!



Junita L. Flowers,
 Founder/Owner
Baking hope in every cookie. #HopeMunchesOn
Follow her on Facebook. Like her on Instagram. Order your cookies now.
You can also read more about Junita Flowers on her website junitasjar.com.

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It All Adds Up: Gratitude is Good

Way back in January 2018, I wrote my first blog post of the year, All Systems Go, where I shared my work and life theme for 2018. This Has Meaning has been my theme for this year, specifically around making meaningful decisions and choosing actions that lead to targeted growth and building key relationships. Fast forward to November, which is typically a month dedicated to gratitude and reflection. I’d like to share a few points of my personal reflection from my journey through this year.

  1. The Power of Intention – For the last five years, I have purposefully selected an annual theme designed to create focus on how I spend my time, how I set and measure  goals and how I celebrate growth. This simple practice of focus and intention has been life changing. I am a dreamer, a visionary and I thrive at mapping out the big picture. I struggle and often carry feelings of failure when it comes to following through on the simple details required to execute. For years, my weaknesses resulting from inattention to simple details showed up like a humongous STOP sign which stagnated growth and incubated shame. Choosing to be intentional in my planning process has dramatically changed my quality of life and quiets the negative self-talk that once played loudly inside my brain. Being intentional has created space for being grateful…and gratitude is good.
  2. The Power of Community – However you show up in the world; (i.e.: an entrepreneur, a corporate employee, a full time parent, etc) you are guaranteed that there are millions of people who are traveling a path that resembles your path. In spite of that fact, most of us struggle to find a community of like-minded individuals, so we navigate life in isolation. When I finally made connections and became a part of a community of social entrepreneurs, my personal and professional growth trajectory changed. I felt a sense of belonging. I gained instant access to information and inspiration that resonated with me. I felt stronger and supported as a member of the collective. Being connected within community creates space for being grateful…and gratitude is good.
  3. The Power of Vulnerability – I recently completed a comprehensive personality and leadership assessment profile. It was quite intense and very accurate. As I read the narrative which explicitly described my personality, my strengths and how I show up in the world, I felt a sense of pride and satisfaction. This assessment also clearly pointed out my blind spots, my weaknesses and my areas of selfishness. As I read through those pages of details, I felt uncomfortable and exposed. I wanted to rush through those details because I didn’t need reminders of the areas in which I struggle. However, in my quest for choosing behaviors that have meaning, I slowed down and digested the information. Everything that was identified, were things I was aware of, but I wasn’t being intentional in planning growth. It was time to be okay with that information. Accept that information and take action to be better. I chose to be vulnerable and I asked for help as an initial step. Vulnerability opens your heart to acceptance. Acceptance creates space for being grateful…and gratitude is good.

This year has been an amazing year. I have stuck with my decision of intentionally choosing actions that aligned with #ThisHasMeaning. As we coast through the final months of the year, we are presented with a perfect opportunity to slow down and reflect upon our journey through 2018. Reflection creates space for being grateful…and gratitude is good.


Junita L. Flowers,
Founder/Owner
Baking hope in every cookie. #HopeMunchesOn
Follow her on Facebook. Like her on Instagram. Order your cookies now.
You can also read more about Junita Flowers on her website junitasjar.com.

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Moving from Networking to Positive Mentorship Relationships that Last

Have you ever been faced with a difficult decision in your career and you desperately needed advice, but did not know who to call? Nine years ago, I began to understand the connection between networking, mentorship, and my personal board of advisors. When faced with difficult career decisions, I now rely upon my mentorship relationships that have grown into my personal board of advisors.

I first learned about a personal board of advisors while in law school. This board consists of people you trust and can turn to throughout your life when faced with difficult decisions or questions. Before I could begin building this board, I had to have the relationships in place to create it.

When I moved to Minnesota, I did not know anyone. Truthfully, I did not know where to begin in terms of creating a network. I happened to attend an event where a woman was introduced as “the most networked woman in Minnesota”. I figured if anyone could help me, this woman could.

During my first meeting with this woman she changed the way I thought about networking and mentorship. She also introduced the concept of a personal board of advisors. She taught me three lessons that I have not forgotten.

First, I needed to change the way I was thinking about networking. As a young professional, I was thinking about networking as a one-way street for me to connect with someone who could teach me something. I needed to recognize that I had something to offer as well. She told me to never leave a coffee meeting without asking, “How may I support you and your work?”

Second, whether networking or building a mentorship relationship, the foundation is relationship building. Relationship building requires a time investment. Invest the time in getting to know your new connections and what is important to them in their work. If a professional event comes up that may interest them, extend an invitation to attend together. Again, the key is not to think of this as one sided.

Third, for relationships that are thriving, consider adding those people to your personal board of advisors. I had to learn that an advisor does not need to be someone further along in their career or older. Someone starting out or younger may also serve as an advisor. What is most important is that your advisors are those you trust to be honest with you and that they can provide you with different perspectives.

I am so grateful for the people who took the time to meet with me for coffee and eventually become mentors and advisors. As a result of what I have learned through these relationships, I try to do the same for others looking to connect. You never know, your next mentee may be your next advisor.


You can read more about Tisidra Jones on her
website. She will also be moderating the panel for our event Taking the Lead: Lifting Up the Next Generation: Mentorship in the 21st Century. You can RSVP here for the event.

 

 

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A Technological Step Forward for Seniors

Each month the James J. Hill Center interviews 1 Million Cup presenters for the Startup Showcase feature in the Pioneer Press.  Recently we connected with presenter Peter Chamberlin. See interview as seen in the Pioneer Press Startup Showcase  originally posted on March 24, 2017.

According to the Center for Disease Control and Prevention every second of every day an older adult falls, making falls the No. 1 cause of injuries and deaths among older Americans.

With more than 10,000 older Americans turning 65 each day, the number of fall-related injuries and deaths is expected to surge.  Physical therapists and other health care professionals have very little information about a patient’s everyday life, which doesn’t allow for proper assessment of treatment and demonstration of improvement.

Families are also constantly worried about their loved ones living at home. Peter Chamberlain was one of those family members and wanted to ensure his grandparents lived a healthier and longer life. The creation of WalkSmart was the best step to making that mission real. Since 2016 he has been working to help provide peace of mind to generations.

 

ENTREPRENEUR PROFILE

Name: Peter Chamberlain
Age: 26
City you live in: Grand Forks, N.D.
City of birth: Salem, Ore.
High school attended: South Salem High School
College attended: Undergrad: The University of Portland; Graduate: Massachusetts Institute of Technology (MIT)

COMPANY PROFILE

Name of company: WalkSmart
Website: Walksmart.io
Business Start Date: March 2016
Number of Employees: 1
Number of Customers: 5

 

Q&A

Q. What led to this point?

A. As an engineer, I have always been fascinated by how technology and innovation can solve some of the world’s toughest challenges. Every project I’ve done has been has focused on helping people, whether it was building the world’s first Hyperloop pod for fast transportation, designing a medical device to keep kids from getting hypothermia during Jaundice treatment, or starting the MIT Water Innovation Prize to reward those with innovation solutions. I saw a way that I could help my grandparents with new technology, and I took the leap.

Q. What is your business?

A. WalkSmart is about helping people maintain their independence and saving lives. People who use walkers are one of our most vulnerable and costly populations, yet few innovations have succeeded in reducing falls and improving care collaboration. With proper design and market focus, I think this can change.

WalkSmart is the world’s first smart walker attachment. It monitors motion throughout the day and night without the need for charging, (like) a smartphone, or a wearable, eliminating many of the adherence issues faced by existing devices. The device acts as a traditional fitness tracker, but it also alerts families and caregivers when a person may have fallen, had a stroke, or have a urinary tract infection. The implications for therapy, home care, and senior living are massive…READ FULL ARTICLE

You can hear from startups like this one each Wednesday, 9-10 a.m. at the James J. Hill Center during 1 Million Cups St. Paul. The James J. Hill Center is a nonprofit in downtown St. Paul that provides access to business research, educational programming and a place to work. The Hill is open to the public 8AM – 4PM, Monday-Thursday. To keep updated on what startup is presenting next or to apply to present, visit www.jjhill.org

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The Truth Teller: Entering the Danger

In celebration of Women’s History Month we have reached out to a variety of female entrepreneurs to share their journey  on how they have navigated owning and building a business.

Sue Hawkes helps CEOs and their leadership teams succeed. As a bestselling author, award-winning leader, Certified EOS Implementer, Certified Business Coach, WPO Chapter Chair, and globally recognized award-winning seminar leader, Sue brings over twenty-five years of business experience to her clients. She is CEO of YESS! and has designed and delivered dynamic, transformational programs for thousands of people.

How did your entrepreneurial journey begin?
My entrepreneurial journey began in 5th My best friend and I wanted to make money to buy Christmas presents for our family, so we sold macramé plant hangers door-to-door. We made over $500 and this experience showed me that if I was willing to work hard, there was no limit to my income or success. I’ve carried that entrepreneurial drive with me from age ten.

What are your current projects and or business ventures you are working on?
My current business goal is to achieve best-seller status for our book, Chasing Perfection- Shatter the Illusion; Minimize Self-Doubt & Maximize Success. Along with that, we’re launching the Chasing Perfection Companion Toolkit, which includes a success journal and workbook to accompany the book. We continue to help entrepreneurs get what they want from their businesses with EOS and our other work in communication, leadership development, communication and high performance. Our mission is to help leadership teams create the businesses they’ve always wanted while helping people become the leaders they’ve always wanted to be.

What are the most important things to consider when starting a new idea /venture or start up?
Identify your core values, core focus, including what you do better than anyone else. Focus only on that aspect and don’t get distracted by other things, or what we call “shiny objects.” Too often businesses try to be all things to all people in the beginning and that strategy doesn’t work long term, you need to be known for one thing you’re GREAT at.

As a woman in the industry what opportunities or barriers have you experienced?
I believe women have to work twice as hard in order to be considered equally. We need to be more prepared; more experienced and have better ideas in order to be seated at the table. I won’t give it much energy; I accept it and work hard to be my best. The rest takes care of itself.

What women have made the biggest impact on your entrepreneurial career so far?
The women who have impacted me the most are my mother, Joyce Hawkes, and mentors Rhoda Olsen, rubye Erickson and Bettie Spruill. My mother instilled good values and a strong work ethic, and my other mentors have helped me learn what it takes to be a successful woman in business; including how to dress, how to negotiate and where I’m either hitting or missing the mark. It’s been invaluable to have mentors along the way.

What advice would you give to other female entrepreneurs just getting out of gate?
My advice to female entrepreneurs just getting out of the gate is to find a mentor as well as a peer group. Use these networks to learn, bounce off ideas and gain support. It can feel lonely as an entrepreneur just starting out, and a peer group will help you navigate all the situations you encounter from a holistic perspective. A mentor can provide more targeted personal perspectives.

What advice would you give to female entrepreneurs that are stuck or have had their first failure?
My advice would be to evaluate what worked, leave the rest behind, and above all, to persist. Most great businesses took time and encountered problems, none of which is failure. Build in practices to maintain momentum and positivity, even when faced with challenges. There’s no failure unless you quit. Pressure is the price of being at the leadership table. Pause, don’t quit.

What is different about Minnesota and the entrepreneurial ecosystem?
In my experience the Minnesota entrepreneurial ecosystem is a very small world. I consistently uncover mutual connections with people in my network. I believe our community is eager to help each other and make useful connections to forward business with each other. I think we have an incredible business environment for those who are willing to help first and are relationship driven. I take nothing for granted and know my actions always have consequences – good or bad, people in Minnesota will know.

Has the Hill center played a role in your success as a female entrepreneur?
Yes, both directly and indirectly. I admire the work the Hill center does to forward women entrepreneurs, and believe that when individual women achieve success we all benefit and move forward. Additionally, I’ve made useful connections at Hill events and been honored to speak there as well. I’ve used Hill center for some business searches and refer clients to Hill Center for searches and as an invaluable resource in growing our businesses.

 What is your “superpower”?
I am truth-teller. I help people gracefully work through the tough stuff. I will say what’s on my mind even if it’s contradictory or makes others uncomfortable. I believe everyone has this superpower, but many choose not to use it (especially in Minnesota!). I believe being honest and upfront about situations stops them from becoming larger problems, and with courageous dialogue you will always find a solution. My ability to have and facilitate tough conversations is a large part of all of my work. We call it “entering the danger” and I work with teams to engage in healthy conflict for the betterment of the team and company.

To read more about Sue visit her website or follow her on twitter @SueHawkesYESS

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All About Family

In celebration of Women’s History Month we have reached out to a variety of female entrepreneurs to share their journey  on how they have navigated owning and building a business.

Teresa Meschini resides in Minneapolis, MN and is co-owner of Familglia Meschini. She is living her dream co-creating with her family the best full bodied, authentic, Argentinian & Chilean wines produced out of their family owned vineyards.

What is your company and how did it begin?
My husband, Eugenio and I are wine producers and importers of Famiglia Meschini wines. I fell into wine by chance.  I always enjoyed drinking it and still do. Eugenio grew up in Mendoza, Argentina and was immersed in it from a child. You could say it’s in his blood. Eugenio’s grandfather, Primo Meschini, immigrated from Italy to Argentina at the age of 14 and later began producing wine under the Meschini label. Decades later we are proud to resurrect the line. We strive to maintain Primo’s legacy of hard work and passion of wine and family. The wine business started out as an investment (our first vineyard), morphed into a hobby (drinking the wine and sharing it with our friends and family) and grew into a business as the kids got older. Our business kicked off with our first container of wine over nine years ago.

What is different about your company?
True to our name “famiglia” is Italian as a tribute to his Italian grandfather, Primo Meschin, and is a business all about family. Bella, our oldest daughter keeps our social media current and cool; Mia, designed our Chardonnay label after her favorite football team, the Minnesota Vikings; Laura and Primo, have helped with catchy bottle wording.  We have found great joy in working together. It’s about putting family first, about working with family in Mendoza and now sharing the wine with our family here in Minnesota.

What are the most important things to consider when running a business?
Have passion for what you do and you will always have energy and enthusiasm to do what needs to be done.

What resources did you use when starting your journey?
When we started it was simply to produce wines that we enjoy to drink.  That way, if disaster struck and we couldn’t sell, we would simply throw a hell of a party and enjoy the wine ourselves.  This, fortunately, has not happened and we have been very lucky that the wines sell themselves.  Our smartest move was to convert our network of friends and acquaintances (aka drinking buddies) into fans of our wines.

What or who has made the biggest impact on your business so far?
The support from the local community.  Eugenio and I have been BLESSED to have a loyal following of fans who support us by buying the wine and coming to our tasting events.  This makes it all worth it.  My absolute favorite thing about this business is when someone says to me, “I brought your wine to a dinner last weekend and told your story.”  Eugenio and I are all about family, friends, good times, long dinners, and shared stories.  Knowing that our wine was brought to do just that, truly warms my heart.

What has been the largest hurdle and / or success you have experienced as a business owner?
My biggest challenge is juggling the calendar. One of the biggest bummers of the wine business is that most people don’t care to taste wine between 9 am and 2 pm but rather in the evenings when the soccer games and school concerts occur.  So, my challenge is juggling the calendar and with Eugenio traveling 50% of the time (for his “real” job) I can’t rely on him much.  On the flip side, I absolutely adore being my own boss and it gives me great satisfaction to work alongside Eugenio promoting our own wine.

What advice would you give to other business owners just getting out of gate?
Don’t take no for an answer.  Refuse to conform to what everyone else in your industry is doing.

What is it about Minnesota and the entrepreneurial ecosystem and how has it managed to keep you here?Eugenio and I met at St. Thomas a billion years ago back when it was still called College. I’m a native Minnesotan, grew up in Rochester in a large, close-knit family.  Although we have lived abroad in both Kiev and London, we LOVE raising our kids here near family and with all that Minnesota has to offer.  Sounds cliché but we really haven’t found a better place to live.  From a business standpoint the support we get as a locally owned business is truly incredible.

Famiglia Meschini is the wine sponsor of the James J. Hill Center’s upcoming concert “Wine, Women and Song” featuring Keri Noble on Thursday, March 29th. Ticket holders will have an opportunity to participate in a free tasting before the concert. For more information visit our event page or purchase tickets for the concert. 

To learn more about  Famigila Meschini please visit their website or follow them on Facebook @FamigliaMeschiniWines

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Girls are Powerful

In celebration of Women’s History Month we have reached out to a variety of female entrepreneurs to share their journey and give insight on how to navigate building a business.

Shawntan Howell is Founder and Executive Director of Girls are Powerful dedicated to encouraging girls to embrace and celebrate their power of being beautiful, unique, smart, confident and determined. As a dedicated mother this desire started after a conversation with her daughter on self-esteem and self-worth.  She wanted to start a personal transformation movement that would engage and empower girls to embrace their unique individuality.

How did your entrepreneurial journey begin?
My journey as an entrepreneur started with more of an idea / interest on how to provide a service to help others. All of my initial adventures, were founded in this concept, how do I assist others.  I found myself selling Avon, and some may not believe that this entity fits in this category but in my world, it was. However, several years later, my journey eventually led to helping someone who was very near and dear to my heart – my daughter.

What is your business?
When I am faced with a situation I use it as an opportunity to build a positive message which is how Girls Are Powerful was born in 2013. Girls are Powerful originally started by selling an inspirational line of products that included our signature tees, posters, journals, notecards and much more. Several years later, the business concept launched a non-profit that offers youth programming that aligns with our mission and vision to enhance the self-esteem of all girls by inspiring them to recognize and embrace their natural qualities of being beautiful, unique, smart, confident, determined and powerful.

What are your current projects and or business ventures you are working on?
Girls Are Powerful has several projects in flight! We are preparing to celebrate our 5-year anniversary. Our for-profit is working to relaunch the inspirational product line. The non-profit is kicking off their 2018 programming which includes are 3rd Annual Workshop Series themed “Ignite Your Imagination” and “Power Career and Self”; our 3rd Annual Mother-Daughter Event and we will be launching our very first Father Daughter Workshop.

What are the most important things to consider when starting a new idea / venture or start up?
Timing is everything. Do your homework, conduct research and understand your market. Talk to experts and learn from their experiences.

As a women in the industry what opportunities or barriers have you experienced?
When I started the for-profit nearly 5 years ago, I never found an entity that was willing to fund my inspirational product line. I was constantly told there wasn’t value in what I was doing and to go in a different direction. Although that was a difficult, I stayed true to my belief that there was value in surrounding girls with positive statements and messages that they could carry with them, so I was forced to self-fund to keep my mission alive.

What women have made the biggest impact on your entrepreneurial career so far?
During this journey, I have been surrounded by some great women that have helped me maintain balance but also push me forward – Junita Flowers, Tene Wells, the GRP Community & Board of Directors, and those who were around when this idea was as small as a mustard seed, Sharon Sayles-Belton and Donna Oda. There are still so many that I am thankful to have a part of my support network.

What advice would you give to other female entrepreneurs just getting out of gate?
When starting remember that there is power in an idea, explore it because you may be on to something. There will always be naysayers but they serve as great motivators. You will meet many along your journey, each interaction serves a purpose – so be open, be honest and trust your gut.

What advice would you give to female entrepreneurs that are stuck or have had their first failure?
Don’t give up. Stay encouraged because failure and getting stuck happens more frequently than not. Your vision has a purpose, so stay the course, (unfold it, look at it from a different angle) do your best to see it through.

Has the Hill center played a role in your success as a female entrepreneur?
Yes, I am very thankful to have found support at the Hill. The resources and events that the Hill offer’s I have found beneficial.

What is your “superpower”?
Being a visionary and optimist.

To learn more about Girls are Powerful please visit their website or follow them on Twitter @GirlsRPowerful

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Wait Training: Top 5 Pieces of Advice for a Successful Year End

Junita Flowers is a writer, speaker, entrepreneur, mom and the owner of Favorable Treats. With more than 20 years of experience working with nonprofit organizations, she spent her career advocating for families and leading social change initiatives. Junita has learned the value of “waiting” during her years as an entrepreneur and business owner and shares her experiences with us each  month.

If you have followed this monthly blog series, then you already know that this series is less about the instructional tips of starting and growing your business, and everything about my personal journey of finding my way as an entrepreneur. Wait Training is sort of an odd theme for a business blog series, but over the last twelve years, my entrepreneurial journey has been all about finding value, learning patience and gaining strength from every step along the way.

Over the last twelve years, I’ve met great leaders, and learned valuable lessons. As I prepare to wrap up another year in business, I spent some time reflecting on some of the best pieces of advice I have received from business leaders along the way.

Here are my top five…

  1. Begin With a Plan, End With Reflection

Dreaming, planning and drafting a vision for your business is the fuel that charges entrepreneurs. We reach for the stars, we dream up the impossible and we recruit a team of supporters who are willing to cheer us on along the way. Equally as important as drafting the plan is the practice of reviewing that same plan at year end. As entrepreneurs, it can be more exciting to remain in planning and dreaming mode, so we often overlook the importance of reflecting upon what worked, what needs to be changed and how do we grow based on results. Carve out enough time in your year end process for reflection.

  1. Self-care is Required

Entrepreneurs dream big and go hard, and social entrepreneurs add in immeasurable amounts of compassion. Entrepreneurs believe in their venture and are willing to dedicate limitless time to make things happen. Most entrepreneurs have a plan and a strategy to achieve success, but rarely do we find self-care included in that plan. Self-care is vitally important to longevity and satisfaction. When we ignore the importance of self-care, we are more likely to experience burnout. From carving out time to enjoy a hobby or scheduling a short vacation, self-care is required to maintain a healthy business and a healthy life.

  1. Ask for Help

Entrepreneurs create solutions. We solve problems. Whether based on necessity or personality, entrepreneurs are very skilled at managing multiple responsibilities to produce a desired outcome. Operating as a team of one for an extended period of time is the norm for many startup ventures. As growth happens, it can be very difficult to invite others into your journey…but it is required to scale up and for sustainability. Ending each year with a clear understanding of areas where you should ask for help and identifying specific resources is a valuable practice.

  1. Your Time is a Precious Commodity

We have all heard a million and one times over, time is the one thing you can never get back. That is so true and we have to begin to value time as the precious and limited resource it is. You can add to your team, you can earn more money, but you can’t add more time. It is important to take an assessment of how your time was spent over the year and make the necessary adjustments for a more productive new year.

  1. Never Give Up

When all is said and done…never give up on your dream. When you get to the end of the year, change will always be required. Prepare for it, adjust for it and grow from it, but never give up. From my heart, to your dream…you’ve got this! Here’s to a successful year end!

Happy Year End!


As always, Junita would love to hear from you. How do you prepare for a successful year end review? Click here to send her your process. You can read more about Junita Flowers on her website at favorabletreats.com. You can also follow her on Facebook and Instagram.    

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Soft Skills Revolution: The Real Thing

Chris Carlson is an entrepreneur, actor, lawyer and the founder of NarrativePros dedicated to coaching stronger connections. Chris is setting the standard for soft skills training across the region and will be sharing his tips and tricks in our monthly blog Soft Skills Revolution. Come each month and learn key steps to unleash your efficiency, effectiveness and maximize your input.

We all want the real thing.

Nowhere is that more important than in communication. Whether you are in front of an audience or in an interview, the people you are trying to connect with want the real you. The quickest way to lose an audience is being inauthentic, fake or disingenuous.

The master communicators are able to bring much, if not all, of their real selves to their audiences. How do they do it? One way is to use feedback to draw and change the lines separating different versions of themselves. This empowers them to bring more of their unique personality to what an audience perceives. They are able to be real.

No, It’s Not About You

A speaker without an audience is like that tree falling in the forest with no one around. Pretty much nothing. Everything depends on the version of you the audience perceives and leaves with.

You can’t just stride up to the podium and say, “Alright, what would you like to talk about?” That’s not going to work too well. You have to bring something to the audience first. The connection between a speaker and audience must begin with the speaker. Audiences pay attention to get a return of interest.

Yes it is: The Real You

When you meet someone one, the most interesting thing you have to offer is yourself. Yes, I am sure you have great ideas, advice and insight. When you are face-to-face with someone those take a back seat to you as a unique human being.

Audiences want you to be real, to be yourself. They enjoy being around someone who doesn’t worry about what everyone thinks. That’s the trick, isn’t it? You care a lot about what the audience thinks. So it’s hard to act like you don’t care.

Well, let me tell you  a little secret: They don’t know you. No one does. Not the “real” you.

An audience only ever sees a sliver of the “real” you. An important sliver. There’s enormous power in this.

No it’s not You: It’s the Audience You

Putting some distance between you and what the audience perceives gives you valuable space. That allows you to use feedback to shift your perspective. That shift is from the “real” you to what you could call the Audience You.

Your reflection in a mirror is an accurate representation of what you look like, right? It’s like there’s this other person looking back at you. Meeting that other person can be hard sometimes, but it’s what most people see–for better or for worse. Meeting this other person in the mirror shifts your perspective to the people looking at you. Feedback on performance introduces you to the Audience You.

And yet, the reflection in the mirror doesn’t define you. Neither does feedback. This is the critical last step to incorporating feedback: the Audience You doesn’t define real you. If everyone says that you bomb your speech, you haven’t bombed life. That kind of feedback tells you there’s a disconnect between the real you and the Audience You. If you’re going to speak again,  work to close that gap.

Ask people what they think of the Audience You. Their feedback will shift your perspective. Encourage them to be specific and honest so you can get a good look at this reflection of you. Don’t forget to thank them and put it to work to make the audience you a more accurate reflection of the real you.

It will make a difference. Really.


Guest writer:
 Chris Carlson
Visit @NarrativePros for more information.

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