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Twin Cities Startups and Small Businesses Can Get Free Professional Research Help

We are thrilled to have the James J. Hill Center featured on TECHGEN’s blog Tech Tips for the Twin Cities. Enjoy some great tips by Reid Johnston in his post originally posted on November 5, 2018.

Twin Cities Startups and Small Businesses Can Get Free Professional Research Help

For an entrepreneur, a breakthrough product or service idea is the seed. Research makes it grow. Here’s how Twin Cities startups and small businesses can get professional help researching key business areas, plus some IT areas you’re probably wasting time trying to learn yourself.

Startups and small businesses need information on key areas such as:

  • Your industry
  • Your competition
  • The marketplace
  • Possible funding sources
  • Infrastructure (especially your IT systems)

Google is an awesome research tool for entrepreneurs, but the quality and sources of information are hit-or-miss. Mostly miss. Are you going to entrust the future of your startup or small business to seat-of-the-pants research?

In St. Paul, there is an invaluable alternative: the James J. Hill Center. Let’s take a look at how they can help you find the information you need to succeed…READ FULL BLOG HERE.

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Startup Showcase: Helping First Responders Respond Accordingly

Each month the James J. Hill Center interviews 1 Million Cup presenters for the Startup Showcase feature in the Pioneer Press.  Recently we connected with presenter Nick Tietz. See interview as seen in the Pioneer Press Startup Showcase originally posted on October 6, 2018. 

A 2017 two year study by the Ruderman Family Foundation found that “Disabled individuals make up a third to half of all people killed by law enforcement officers.” And a recent research update by the Treatment Advocacy Center reinforces that “across the United States the unavailability of appropriate psychiatric treatment has forced people with mental illnesses into unnecessary — and too often dangerous — encounters with law enforcement officers, rather than medical personnel.”

Entrepreneur Nick Tietz saw a social need here, a market, and took steps in the only way he knew how — though technology. His ongoing interest in changing lives through technology has ultimately grown into the creation of a vital app that is not only changing lives but saving them.

ENTREPRENEUR PROFILE

Name: Nick Tietz
Age: 41
City you live in: Brooklyn Park
City of birth: Bogota, Colombia
College attended: University of St. Thomas (BA – Journalism and Mass Communication); Minneapolis College of Art and Design – Animation; U of M – Naval ROTC Program

COMPANY PROFILE

Name of company: Vitals Aware Services
Website: www.thevitalsapp.com
Business Start Date: The Vitals app was developed in partnership with the Autism Society of Minnesota. The service was launched August of 2017 in St. Paul.
Number of Employees: 10
Number of Customers: 1,366 Individuals, 26 public safety agencies in Minnesota and Ohio

Q&A

Q. What led to this point?

A. I’ve spent the last 15 years working for myself as a business consultant, technologist, user experience designer, and serial entrepreneur. I’ve designed more than 100 apps, crafted the strategy to help redefine the public education experience at Minneapolis Public Schools, and led multiple innovation efforts at Life Time Fitness to improve the employee experience and define the health club of the future.

Additionally, I’ve spent the past decade donating my time and creative services at PACER Center, where I serve on their Marketing Advisory Board, producing communication videos and helping with the production of their annual benefit.

I’m very passionate about helping others become the best version of themselves. I am focused on building technology that change people’s lives, so profoundly they can’t imagine living any other way.

Q. What is your business?

A. Vitals Aware Services is a new company creating technology for social good. We are makers of The Vitals App.

Vitals is the first and only company to have created a platform based on community created content and apps on law enforcement/first responder phones. Avoiding costly encounters between first responders and people with invisible and visible conditions and disabilities such as autism, mental health, and other disabilities.

Our community has many members with intellectual, developmental, behavioral disabilities and other mental health conditions such as autism, high anxiety, depression, dementia, PTSD, traumatic brain injury, epilepsy, down syndrome, Parkinson’s, fetal alcohol syndrome, bi-polar and schizophrenia.

Q. What is the origin of the business?

A. The Vitals app was developed by co-founders (Steve Mase, Nick Tietz, G.L. Hoffman, Jim Dolan and Rob Zink) in partnership with the Autism Society of Minnesota. We made this business because we were motivated to “give back” after learning about how vulnerable populations are at risk in their communities. Our idea was to give first responders crucial information at critical times, so tragedies can be avoided.

Q. What problems does your business solve?

A. The Vitals app will keep people safe by helping them communicate critical information in real time to police and first responders.

This is a new product offering in a new marketplace that hasn’t been served well. We are solving a major pain point for municipalities, individuals and first responders across the United States and beyond. The Vitals services works across any geographic boundary and is technology agnostic. Our product has been designed to improve existing police workflows, while closing the information gap that exists today between police and individuals in the community.

The more individuals and families that have the Vitals App the faster we can create safer communities across the U.S.

Q. What big obstacle or hurdle did you have to overcome?

A. Our biggest obstacle has been raising money to build this business. We worked on the business for a year before launching it publicly. We have self-funded this business and raised about a million dollars to build the technology and get this business off the ground. We are finally into our first equity round and are seeking additional investors to help us expand faster and move into additional communities across the U.S.

Q. What are you most proud of?

A. Getting calls from caregivers, parents and individuals thanking us for making a product that has saved their lives. When you build a product, you hope that people love it. But when you get to build a product that saves people’s lives, I’m still humbled that we can impact people’s lives in such a positive way.

 

You can hear from startups like this one each Wednesday, 9-10 a.m. at the James J. Hill Center during 1 Million Cups St. Paul. The James J. Hill Center is a nonprofit in downtown St. Paul that provides access to business research, educational programming and a place to work. The Hill is open to the public 8AM – 4PM, Monday-Thursday. To keep updated on what startup is presenting next or to apply to present, visit www.jjhill.org

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Business Plan Resources

Maybe the most overwhelming task that faces an entrepreneur is writing the business plan. Where to start? What data to include? While some sections, like finances and management plan, are hyper-specific to each individual venture, some sections require data that can be found at the James J. Hill Center. Let’s look at three major components: industry trends, competitor list, and market analysis.

Industry trends can be found in the Hill’s IBISWorld subscription. Within each industry breakdown, organized by both NAICS code and IBISWorld-specific specialized reports, IBISWorld provides a five-year forecast of the industry in question. The reports include some product or service segmentation, allowing researchers to learn more about the newest developments in their industry as well as projections forward.

Developing a competitor list for a business plan allows a researcher to better understand how crowded the market is and how much competition they’ll be up against once their business opens. Entrepreneurs can use the Hill’s subscription to A-to-Z Databases to make this a quick and simple task. Use this directory service to search for similar business listings by industry code, estimated annual revenue, geographic location, and employee size in order to locate your peer businesses for broader understanding of the local competitive market.

When it comes to building a customer profile or doing a market analysis, many business plan writers falter at step one: where to find relevant survey information? Thankfully, the Hill offers SimplyAnalytics, one of the premier consumer demographics and behavior databases. Look up information on household buying behaviors, types of media consumed, household demographics and concentrations by geography. You can even map this information to the state, city, or zip code level, then export a graphic to include in your business plan!

Make a Hill Introduction Appointment today at jjhill.org to learn more about the Hill’s resources and classes, and let us take some of the confusion out of finding data for your business plan.

 


Written by Jessica Huffman, Business Outreach Librarian, at the James J. Hill Center. If you have more questions about the reference library at the James J. Hill Center please contact 651-265-5500 or hillreferencelibrary@jjhill.org.

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Options Abound For Raising Capital

For startups, financing can be challenging, and often the biggest barrier. Each month we’re focusing on a different financing option in Minnesota for startups and featuring experts in the field. 

(This article originally appeared on BetterSMB)

by April Chen

John Funge, chief product officer of DataTribe, left, and Steven Witt, co-founder and partner of the technology venture capital firm, sat down with BetterSMB to discuss ways of raising capital for new businesses. (April Chen)

Raising capital to start a new company can be challenging, but with the right knowledge, the endeavor can be successful. Knowing the nuances of each way to raise money as an entrepreneur can help a business owner decide which is best.

For people seeking to fund a company, the best source of information is an entrepreneur who has a successful business in the same or similar industry, but in a different market, said Steven Witt, co-founder and partner of DataTribe, a technology venture capital firm in Fulton, Maryland.

“The greatest thing about being an entrepreneur is that anyone that’s been one will be of the mindset that they want to give back and help the next generation of entrepreneurs,” Witt said.

When a business uses a venture capital approach to funding, some ownership of the company is given in return for the services and capital provided by the firm. This huge injection of funding enables tremendous gains that would otherwise be impossible.

For entrepreneurs not seeking venture capital funding, there are other approaches.

One of the most risky ways to startup a company is by borrowing against personal assets. Witt did this when starting his first company, so he could pay himself a “salary,” but he came within days of having to sell his family’s second car because he couldn’t afford the car payment. Some entrepreneurs even take the extreme measure of liquidating their retirement savings, which Witt doesn’t recommend.

Another approach to raising revenue is through crowdfunding, using websites such as Kickstarter.com. Since its inception in 2009, more than 15 million people have backed almost 150,000 projects there. An advantage to using websites like Kickstarter is that the investor doesn’t get equity in the company or future profits. Instead, they get the product, or a discount, once it is released. While there may be less financial risk in funding a business using this route, if the promised product is not delivered, the entrepreneur keeps the capital but it’s almost certain this entrepreneur will never be able to sell anything again. It has the potential to ruin someone’s reputation.

“One of the top reasons these types of endeavors fail is that a supplier that the businessperson negotiated a deal with either goes out of business or changes the terms, making it impossible for the creator to deliver the product to the crowd funders,” Witt said.

The Small Business Administration can help small firms get financing by guaranteeing loans. It also licenses small business investment companies, which are private investors who can make loans, invest in a share of the company, or do both, with federal backing.

John Funge, DataTribe’s chief product officer, said the businesses that would best utilize this method are those opening a franchise where there is already a predictable model, marketing and other resources that have previously proven themselves to be successful.

“Entrepreneurs need to be really thoughtful about their life stage and their future financial obligations since startups can put extreme stress on a family and personal life. Someone in their 20s likely has more to lose than someone in their 40s who is more established financially,” Funge added.

Business owners can also seek angel investors, who are sometimes found among especially wealthy friends or family. Angels often invest on more favorable terms in comparison to traditional lenders. They often look for something in return for their investment, such as a seat on the board of directors or participation in day-to-day operations, according to the Small Business Administration.

Regardless of how an entrepreneur obtains funding, Funge said business owners should line up two professionals to help their business get the right start.

“Founders of all stripes should find an accountant and a lawyer that they can work with who specialize and can serve as trail guides for starting the company,” Funge said.

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Startup Showcase: Weaving Together a Company’s Culture and Mission

Each month the James J. Hill Center interviews 1 Million Cup presenters for the Startup Showcase feature in the Pioneer Press.  Recently we connected with presenter Rosalynn Verges. See interview as seen in the Pioneer Press Startup Showcase originally posted on September 22, 2018. 

In the 2018 Forbes article “15 Best Ways to Build a Company Culture That Thrives,” John M. O’Connor from Career Pro Inc. states: “If your leaders don’t buy into cultural change and healthy cultural environments, don’t expect your employees or stakeholders to follow suit.” In a 2015 report by TruPath, turnover at companies with a poor culture is 48 percent while in contrast turnover at companies with a great culture is 14 percent.

All of this goes to show that having a company with a mission to “create great places to work” is truly necessary. That is exactly what Rosalynn Verges is set out to do with Fabric. She believes culture begins with a clearly defined message and great leaders who embody them. And with today’s unemployment levels and the “war on talent,” organizations need to be focused on their culture to attract and retain top talent.

COMPANY PROFILE

Name of company: Fabric
Website: www.befabric.com
Twitter: @befabric.com
Business Start Date: Oct. 13, 2017
Number of Employees: 3
Number of Customers: 20

ENTREPRENEUR PROFILE

Name: Rosalynn Verges
Age: 33
City you live in: Blaine
City of birth: St. Paul
College attended: University of Minnesota, Morris; University of South Dakota (post-graduate)

 

Q&A

Q. What led to this point?
A.  I grew up on the Eastside of St. Paul (go Knights!) and then did my undergrad at the University of Minnesota, Morris. After graduating from Morris, I moved to Sioux Falls, S.D., where I earned my Professional in Human Resources (PHR) Certification and studied organizational development, business operations and lean manufacturing through the University of South Dakota’s MBA program. I was fortunate early in my career to often have a seat at the table when it came to learning about how organizations functioned and understanding business operations. As a result, I am a process-focused person who loves figuring out the actions needed to reach a goal or produce a desired outcome. Which is probably why organizational development and leadership coaching became a logical progression for my career.

Q. What is your business?
A. At Fabric, we help businesses define who they are, what they do and how they do it. And we give them the tools to actually LIVE IT. Through developing their culture messages (their mission, vision, values and strategies) and coaching leaders on how to communicate and embody those messages, we help them gain organizational alignment. We provide workshops designed to define the most important yet often obscure areas of your business. We can help create the culture your employees deserve.  Everything we do at Fabric is centered on our vision which is to “create great places to work.” So all of our services are centered on creating healthy successful organizational culture.

Q. What is the origin of the business?
A. I’ve always wanted to own my own business and after 10 years in HR helping people create great places to work I knew that was where I wanted to focus my attention. Given my background in organizational and leadership development, creating Fabric was a natural fit.

Q. What problems does your business solve?
A. I think all organizations want to have great cultures they just often don’t know HOW to make that happen. Fabric takes the guess work out of that. We help organizations live up to their culture messages and create great places to work.

Q. Where did you pivot in your company’s journey?
A. One of the biggest pivots we made was not doing it all at once. We have a lot of vision for what Fabric can be and how we can create a community to support organizational leaders, but we decided — rather than trying to do it all at once — to start with the services we see as most valuable to leaders.

Q. What is your biggest obstacle?
A. Right now our biggest obstacle is exposure. Developing a presence can be a challenge. We know there are a lot of organizations out there who would benefit from our services, but it can be difficult to know how to reach them. We’ve found the most success by focusing on organizations that are already aligned with and understand our vision of creating great places to work…READ FULL ARTICLE

 

You can hear from startups like this one each Wednesday, 9-10 a.m. at the James J. Hill Center during 1 Million Cups St. Paul. The James J. Hill Center is a nonprofit in downtown St. Paul that provides access to business research, educational programming and a place to work. The Hill is open to the public 8AM – 4PM, Monday-Thursday. To keep updated on what startup is presenting next or to apply to present, visit www.jjhill.org

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Startup Showcase: Food for Thought in Helping the State’s Business Growth

Each month the James J. Hill Center interviews 1 Million Cup presenters for the Startup Showcase feature in the Pioneer Press.  Recently we connected with presenter Lauren Mehler Pradhan. See interview as seen in the Pioneer Press Startup Showcase originally posted on September 8, 2018. 

According to the Minnesota Department of Employment and Economic Development, “Minnesota leads the nation in food patents per capita and has long been on the forefront of research and innovation in agriculture, food production and food safety.” In addition, Minnesota ranks among the top 10 in more than 20 agricultural products and is home to some of the nation’s largest agricultural and food production companies.

To accelerate this growth and build an interconnected ecosystem of support, The Holmes Center for Entrepreneurship at the Carlson School of Business established “Grow North.” Since launching in January of 2017 the organization has already made its mark in the community and with Lauren Mehler Pradhan at the helm, sharing stories of success and lending support, the ongoing growth in the North is inevitable.

COMPANY PROFILE

Name of company: Grow North
Website: www.grownorthmn.com
Twitter: @grownorthmn
Business start date: January 2017
Number of employees: Me and two amazing interns
Number of customers: Sometimes too many to count.

ENTREPRENEUR PROFILE

Name: Lauren Mehler Pradhan
Age: 36
City you live in: Hopkins
City of birth: New Brunswick, N.J.
High school attended: South Brunswick High School
College attended: Rutgers College

Q&A

Q. Who are you and what is your history?
A. I am the founding managing director for Grow North, a mom, a lover of food and deep believer in the impact that entrepreneurs and innovators can have on our food system. While I am originally from New Jersey, I am very proud to call Minnesota home for the last 14 years.

Q. What is your business?
A. Grow North is an initiative of the Holmes Center for Entrepreneurship at the Carlson School of Business focused on accelerating Minnesota’s ecosystem for entrepreneurship and innovation in food and agriculture. We offer education, mentorship, and networking programming as well as create large events like Food, Ag, Ideas Week Oct 8-12.

Q. What is the genesis of the business?
A. Grow North was inspired by a cross-section of the community coming together through the MN Cup, a venture competition out of the Carlson School, and their Food, Ag, Beverage division. The division quickly became the fastest growing division in the Cup. Community leaders started asking how they could extend support and connectivity to the community throughout the year, and so the idea of Grow North as an ecosystem builder, resource hub and connector came to life.

Q. What problems does your business solve?
A. We believe that startup businesses will grow and scale faster and smarter if they are a part of an interconnected, supportive, sophisticated ecosystem. To make this happen, we focus on solving the problem of connectivity — to resources, individuals and organizations. If we can help entrepreneurs and organizations get the right connection at the right time, they will spend more time growing their business — fewer clicks, fewer coffees, more growth. We also want Minnesota’s community to be connected and visible across the globe, and so I spend time connecting with leaders in other cities to drive awareness and bring best practices back.

Q. What personal strengths or skill sets do you bring to the business?
A. Minnesota has so much here to be proud of, but for some reason we do not like to talk about it. I bring a little bit of east coast straight forwardness to my work and so I happily share stories about the remarkable individuals and companies that are here to anyone who will listen. I spent 12 years at General Mills before Grow North, so I bring industry experience, connectivity and an appreciation for the complexities of our food system.

Q. Where do you go when you need help?
A. I feel very fortunate that I have found mentors in the community who have acted as sounding boards, advisers, as well as shoulders to cry on. I meet with two entrepreneurs a week not only to provide support but also to keep me honest that Grow North programming remains relevant. My interns and colleagues at the Holmes Center are great and we brainstorm ideas all of the time….READ FULL ARTICLE

 

You can hear from startups like this one each Wednesday, 9-10 a.m. at the James J. Hill Center during 1 Million Cups St. Paul. The James J. Hill Center is a nonprofit in downtown St. Paul that provides access to business research, educational programming and a place to work. The Hill is open to the public 8AM – 4PM, Monday-Thursday. To keep updated on what startup is presenting next or to apply to present, visit www.jjhill.org

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It All Adds Up: Fall Forward – Embracing Changing and Preparing for Growth

It’s that time of year when everyone senses the reality that change is in the air. The weather shifts to crisp and cool days, the relaxation from the warmth of summer shifts to an urgency of seizing the daylight and the landscape of nature celebrates the beauty of change with richness, depth and beauty.

Fall is a natural season of change and for me, it represents new beginnings. Personally, it’s the start of a new school year and a shift in the daily at-home routine with my family. In my business, it’s a time for me to assess business outcomes and productivity and make necessary changes to ensure a strong finish by year end. However, learning to celebrate and grow from the natural progression of change required a mindset shift and forming new habits.

I’ve always operated at two speeds…fast and asleep. There wasn’t anything in between. I walked fast. I talked fast. I drove fast. I was always on the go. While the constant activity created a track record of getting things done, it also came with many missteps, fatigue and avoidable mistakes.

I continued at that fast pace because I thought it was necessary in order to make up for my perception of “lost time”. When the mistakes happened, I just picked up the pace and tried to accomplish more, instead of slowing down to process the mistakes, make necessary changes and celebrate the wins. This practice of always being on the go at a high speed was robbing me of my opportunity to be most effective, to enjoy progress and to learn from missteps. The high speed of constant movement created increased levels of anxiety and I was on the path toward self sabotage. Something clearly needed to change.

As solo-preneurs and small business owners, it can be so easy to fall into the trap of working IN your business and saving little time for working ON your business. While this pattern of constant movement can produce results of getting things done, it also can stagnate growth and create burnout.

It is so important to incorporate external learning communities and opportunities for growth as leaders and decision makers. I have found it to be both scary and liberating to step outside of my high speed of busyness in exchange for the thoughtful work of slowing down to increase my growth capacity. Slowing down brings me face to face with the things I have mastered, but also the areas in which I need to grow or completely outsource. Slowing down to reflect, plan and proceed takes time but can yield powerful results.

I am naturally wired for constant movement at high speeds, but I am most effective when I build in the benefits of a slower pace. For me, slowing down will always be a work-in-process. As a small business owner, my goal is to effectively balance the workload of growth and success and the benefits of slowing down for reflection and necessary change. I am definitely up for the challenge.

I’d love to hear from you. How do you prepare for growth as an entrepreneur? How have you incorporated external learning communities within your growth strategy? Send your comments to me by clicking here.

 

 

You can read more about Junita Flowers on her website junitasjar.com. You can also follow her on Facebook and Instagram.

 

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Open Access

Wondering why you should check out the James J. Hill Center’s business resources? Can’t everything be found online nowadays? Not quite. While there are plenty of openly available data resources, often you end up spending your time in place of your money to access and understand them.

Say you’re looking for industrial information? Surely that’s accessible outside a subscription database like IBISWorld? You’re right! Much of the data in IBISWorld reports are gathered from open access resources. These sources can include federal or state government websites, annual reports for publicly traded companies, and general economic indicators published at the national level. For example, the U. S. Census counts more than just people. It also records the number of businesses in certain sectors and industries, which it updates every five years. The Bureau of Labor Statistics releases new information on industry-level employment including information on average employment and projected growth on a regular basis. The Bureau of Economic Analysis has industry and sector data on employment, wages, operations costs, and more at the state level. With all this available data, why bother with subscriptions?

The truth is that these resources are formatted for accuracy, not ease of access for a user. Learning to navigate and decipher government websites, let alone the charts and spreadsheets themselves can be a time-consuming and frustrating endeavor. In the James J. Hill Center’s Business Research Boot Camp, we address what’s publicly accessible and worth digging for and what are more easily found in a subscription database. Typically, while a subscription may cost money, you’re spending that instead of time. There’s no one right way to get data. Just know which of your resources you’re willing to spend!

Curious to learn more about openly accessible resources and how they interact with subscription databases? Check out the Hill’s newest class offering, Business Research Boot Camp. While sold-out for the September session, we’ll be back in November for another round, so please keep an eye on the Hill Center Calendar!

 


Written by Jessica Huffman, Business Outreach Librarian, at the James J. Hill Center. If you have more questions about the reference library at the James J. Hill Center please contact 651-265-5500 or hillreferencelibrary@jjhill.org.

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Startup Showcase: A Wearable Affirmation of the Energy Within

Each month the James J. Hill Center interviews 1 Million Cup presenters for the Startup Showcase feature in the Pioneer Press.  Recently we connected with presenter Jessica Hoch. See interview as seen in the Pioneer Press Startup Showcase originally posted on August 11, 2018. 

Not all startups come from the tech, health care or agriculture, some are more alternative in nature and mind.

According to Fast Company from 2017, there has been a 40 percent increase in Google searches for “crystal healing” and nearly a dozen new crystal retail outlets have opened up in New York and Los Angeles in the past year. In addition the Global Wellness Institute states that the wellness industry made $3.7 trillion in 2015.

Jessica Hoch may not have seen this industry boom coming but instead felt a perfect connection between her love of yoga and her degree in Apparel Design. What originally started as gifts for friends and family turned into her company Moxie Malas, dedicated to self-love, personal power and peace.

ENTREPRENEUR PROFILE

Name: Jessica Hoch
Age: 34
City you live in: Circle Pines
City of birth: Shoreview
College attended: UW Stout

COMPANY PROFILE

Name of company: Moxie Malas
Website: www.moxiemalas.com
Business Start Date: July 13, 2015
Number of Employees: 1
Number of customers: 3,000 individuals / 42 retail partners

 

Q&A

Q. What is your history/Who are you?

A. My name is Jessica Hoch and I am the owner and creator of Moxie Malas. I have been a yoga teacher for over nine years and have a degree in Apparel Design; Moxie Malas was the perfect love child of the two worlds. What originally started out as gifts for my family and friends has blossomed into a collection of meaningful jewelry for the people who want what they wear to be intentional and a reflection of their personal journey.

I originally started making Malas because of my love for the energy and power behind the stones and crystals and what it does for the person wearing it. It brings me so much joy to create something for someone who is going to feel wonderful wearing it. Then to have them inspired to meditate because of it is an added bonus.

The jewelry combined with the energy of stones and crystals is the perfect vehicle for the message of self-love, personal power and peace within. We are all on a journey and need to be reminded of how supported and connected we all really are.

Q. What is your business?

A. Moxie Malas is Crystal Healing and Aromatherapy Jewelry inspired by the best version of you and created as a reminder that it already exists within. We also produce workshops and seminars on what it means to live “Peacefully Untamed.”

Q. What is the origin of the business?

A. I was looking for a way to share the message of personal empowerment in a way that made it accessible and approachable for people. I wanted to create something that would help to remind people of their own awesomeness each day.

Q. What problems does your business solve?

A. My business helps people to see the best in themselves and serves as a daily reminder. It helps keep people focusing on the positive in their lives and reminds them of how loved and supported they are on their journey.

Q. Where did you pivot in your company’s journey?

A. One of the biggest pivots we made as a company was figuring out production of the jewelry here locally. It has allowed us to grow and scale the business on the wholesale side of things.

Q. What personal strengths or skill sets do you bring to the business?

A. I bring a broader vision for the future of the company, helping it to keep moving forward. My heart and soul goes into the message of Moxie Malas, so I would say I also bring passion.

Q. What are you most proud of?

A. I am most proud of creating a product that has touched so many people on a deeper level. The idea that the message of the jewelry has helped someone in this journey of life is humbling and an honor to be a part of….READ FULL ARTICLE

 

You can hear from startups like this one each Wednesday, 9-10 a.m. at the James J. Hill Center during 1 Million Cups St. Paul. The James J. Hill Center is a nonprofit in downtown St. Paul that provides access to business research, educational programming and a place to work. The Hill is open to the public 8AM – 4PM, Monday-Thursday. To keep updated on what startup is presenting next or to apply to present, visit www.jjhill.org

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Get Your Food Truck Cooking

With the long, hot days of summer upon us, plenty of budding entrepreneurs begin to dream of working out of the office, out on the open road. How can someone balance a roving heart and a small business? Open a food truck! Downtown at the Hill, we have plenty of food trucks surrounding Rice Park, but finding the right research to get one started can be a challenge. Save your energy for preparing delicious food and head to the Hill for all your research needs.

You can find a full industry report on food trucks in our IBISWorld database. Get a sense of food truck trends, national regulations, and a five year forecast. Curious whether you should specialize in Mexican cuisine or Peruvian fare? Look at product and service segmentation within the industry for a sense of market concentration at the U.S. level. IBISWorld can also discuss consumer expectations so you know if your customers will expect organic produce or biodegradable plates. By understanding the industry at the national level, you’ll be able to anticipate and prepare for new trends, understand the field’s influencing factors, and fulfill regulatory requirements, letting you concentrate on your recipes.

Interested in reading profiles on successful food truck? Use Business Source Premier to find local newspaper and magazine articles on other trucks. Keyword searching in Business Source Premier will instantly search thousands of trade journals, magazines, and product reviews in addition to publications like Forbes and Fortune. Looking up “Food Trucks” and “Minnesota” will yield articles on award-winning food trucks, truck design, unconventional menu trends, and beyond. This is a fantastic resource to investigate the latest news in the industry while getting in-depth interview from food truck owners on the secrets to their success.

Curious about these resources? Want to know what else the Hill has to offer? Schedule an appointment at jjhill.org to speak with us about everything the Hill can do to support your dreams.

 


Written by Jessica Huffman, Business Outreach Librarian, at the James J. Hill Center. If you have more questions about the reference library at the James J. Hill Center please contact 651-265-5500 or hillreferencelibrary@jjhill.org.

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IMPORTANT NOTICE:

Patrons with accessibility needs please access our ground floor elevator entrance via Kellogg Ave at the back of the building. Please ring the doorbell on the right hand side of door and a Hill staff member will assist you. If you have questions or concerns please call 651.265.5500. We look forward to having you visit.

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