Her Chocolates Combine Honey, Artistry and Inspiration
Each month the James J. Hill Center interviews 1 Million Cup presenters for the Startup Showcase feature in the Pioneer Press. Recently we connected with presenters Susan Brown. See interview as seen in the Pioneer Press Startup Showcase on December 30, 2017.
According to an article in the July 2017 edition of INC., researchers in Rome and L’Aquila, Italy, say they’ve demonstrated a clear link between the consumption of chocolate and strong brain function.
Entrepreneur and artist Susan Brown has believed this all along and by combining both her passion and smarts has created a whole new level of chocolate. By fusing the benefits of cacao with the medicinal and ancient healing power of honey she has created an exceptional culinary experience that combines health, beauty and love all in one small bon-bon.
Name: Susan Brown
City you live in: St. Paul
City of birth: Buffalo, NY
High school attended: Wheat Ridge, Colo.
College attended: University of Colorado, Boulder
Name of company: Mademoiselle Miel
Business Start Date: April 9, 2011
Number of Employees: 8 part time
Number of Customers: We sell in multiple store locations in both Minnesota and California and have a honey kitchen and showroom in St. Paul. Each location has a steady flow of customers.
Q. What led to this point?
A. I founded Mademoiselle Miel in St. Paul in 2011, bringing together my passion for innovative art and minimalist design with my love for the natural world, the culture of cuisine, and the rich historic flavor of local surroundings.
I was working as an artist by the time I was in high school and have spent my life developing that talent, originally nurtured by my mother. I’ve worked in many mediums but chocolate has been an extraordinary outlet for me. It has brought together many of the things that are important to me and has also allowed me to create an experience for others.
There’s so many interesting things about chocolate, honey and bees. I was inspired to start keeping bees by my father-in-law who was a farmer in River Falls, Wis., after a visit to France (where I focused on all things bees and honey). I discovered that the Paris Opera House had been keeping bees on their roof for quite some time. I thought if they can do it in Paris, we can do it in St. Paul. I was the first rooftop beekeeper in the cities for some time. Now it is more widely accepted and supported by the public. I knew the flavor of the urban honey would make an exceptional filling for my bon-bons.
Now, 11 years later, we take care of over 33 hives, housed on the rooftops of several businesses throughout St. Paul and Minneapolis. My classic bonbons are filled with the honey and decorated with my signature artist’s touch: 24-karat gold leaf. I continue to find inspiration in multiple sources and support many cultural movements — from ecological awareness, to social justice, to Slow Food — but the bees’ work is where Mademoiselle Miel chocolate begins, artistic expression and artisanal method is where it becomes complete.
Q. What is your business?
A. We make house-made chocolate using fair trade, single origin cacao and local maple sugar; honey bonbons featuring St. Paul rooftop honey and assorted confections and creations.
Q. Where do you go for help when you need it?
A. I ask other chocolate makers, chocolatiers and artists when I get stuck. Legacy chocolates, Kul, St. Croix Chocolates and Chocolat Celeste are some of the local chocolate people who have been really helpful.
Q. What is the origin of the business?
A. Honey became the sweetener of choice because of its beneficial properties and ease of digestion. I realized its potential has not been tapped as a sweetener and began a lifelong quest to develop recipes and a lifestyle using good, clean food. My goal was to keep the food elevated so that I matched the quality of the ingredients with flavor and presentation….READ FULL ARTICLE
You can hear from startups like this one each Wednesday, 9-10 a.m. at the James J. Hill Center during 1 Million Cups St. Paul. The James J. Hill Center is a nonprofit in downtown St. Paul that provides access to business research, educational programming and a place to work. The Hill is open to the public 8AM – 4PM, Monday-Thursday. To keep updated on what startup is presenting next or to apply to present, visit www.jjhill.org.