Don’t Tweak, Transform
James J. Hill Center Community Engagement Specialist, Maggie Smith, shares her experience at her first “design session” with 1 Million Cups.
Last week I had the opportunity to participate in a design session. If that sounds vague, it’s because it is. I honestly wasn’t sure what I was getting myself into, but I was told it was a “participatory workshop, wherein diverse stakeholders co-create solutions.” Over the two-day session we used a variety of collaborative activities to break down the posed issue, and come up with viable solutions based on questions and concerns relating to the issue.
Simply put, it was a room full of strangers working together to create actual solutions to a problem that connected all of us.
A concept we heard over and over during our session was “don’t just tweak, transform,” meaning don’t just edit the existing structure to make it better, completely rethink and rebuild. This concept really resonated. As entrepreneurs, our ideas are often born from seeing a problem and wanting to solve it. Some succeed, many do not. The reasons for this are varied, but this mantra, if you will, changed my focus and lens for looking at why ideas succeed and how to ‘up’ your creative game.
It seems many solutions and ideas for startups are simply tweaks, upgrades and adjustments made to an existing platform. But what if everyone who saw a problem they wanted to solve took a step back and broke it down before building the idea back up? Our design session started with breaking down how the problem made us feel, finding themes within those feelings and then finding questions we could solve related to the themes. Questions like, “how might we create an experience that pulls people into deeper engagement?” “How might we reduce isolation and increase inclusion? “How might we make resources both educational and community focused?”
Once these questions were established, the brainstorming began. A lot of problem-solvers head straight to actual brainstorming. But next time try adding these few steps beforehand and see if you get different ideas, or if the problem/solution goes in a direction you weren’t expecting.
From there the brainstorming took a normal path. Narrowing down ideas, deciding how viable they were and road-mapping for the future.
The process was intensive and surprisingly tiring, but fun. And most importantly, it worked! Our small group of strangers came up with four solid, viable and feasible ideas.
Imagine what you could do with people you knew, and more time.
The James J. Hill Center is a nonprofit in downtown St. Paul that provides access to business research, educational programming and a place to work. The Hill is open to the public 10 a.m.-5 p.m. Monday-Thursday. You can hear from new startups each Wednesday, 9-10 a.m. at the James J. Hill Center during 1 Million Cups St. Paul.