Girls are Powerful
In celebration of Women’s History Month we have reached out to a variety of female entrepreneurs to share their journey and give insight on how to navigate building a business.
Shawntan Howell is Founder and Executive Director of Girls are Powerful dedicated to encouraging girls to embrace and celebrate their power of being beautiful, unique, smart, confident and determined. As a dedicated mother this desire started after a conversation with her daughter on self-esteem and self-worth. She wanted to start a personal transformation movement that would engage and empower girls to embrace their unique individuality.
How did your entrepreneurial journey begin?
My journey as an entrepreneur started with more of an idea / interest on how to provide a service to help others. All of my initial adventures, were founded in this concept, how do I assist others. I found myself selling Avon, and some may not believe that this entity fits in this category but in my world, it was. However, several years later, my journey eventually led to helping someone who was very near and dear to my heart – my daughter.
What is your business?
When I am faced with a situation I use it as an opportunity to build a positive message which is how Girls Are Powerful was born in 2013. Girls are Powerful originally started by selling an inspirational line of products that included our signature tees, posters, journals, notecards and much more. Several years later, the business concept launched a non-profit that offers youth programming that aligns with our mission and vision to enhance the self-esteem of all girls by inspiring them to recognize and embrace their natural qualities of being beautiful, unique, smart, confident, determined and powerful.
What are your current projects and or business ventures you are working on?
Girls Are Powerful has several projects in flight! We are preparing to celebrate our 5-year anniversary. Our for-profit is working to relaunch the inspirational product line. The non-profit is kicking off their 2018 programming which includes are 3rd Annual Workshop Series themed “Ignite Your Imagination” and “Power Career and Self”; our 3rd Annual Mother-Daughter Event and we will be launching our very first Father Daughter Workshop.
What are the most important things to consider when starting a new idea / venture or start up?
Timing is everything. Do your homework, conduct research and understand your market. Talk to experts and learn from their experiences.
As a women in the industry what opportunities or barriers have you experienced?
When I started the for-profit nearly 5 years ago, I never found an entity that was willing to fund my inspirational product line. I was constantly told there wasn’t value in what I was doing and to go in a different direction. Although that was a difficult, I stayed true to my belief that there was value in surrounding girls with positive statements and messages that they could carry with them, so I was forced to self-fund to keep my mission alive.
What women have made the biggest impact on your entrepreneurial career so far?
During this journey, I have been surrounded by some great women that have helped me maintain balance but also push me forward – Junita Flowers, Tene Wells, the GRP Community & Board of Directors, and those who were around when this idea was as small as a mustard seed, Sharon Sayles-Belton and Donna Oda. There are still so many that I am thankful to have a part of my support network.
What advice would you give to other female entrepreneurs just getting out of gate?
When starting remember that there is power in an idea, explore it because you may be on to something. There will always be naysayers but they serve as great motivators. You will meet many along your journey, each interaction serves a purpose – so be open, be honest and trust your gut.
What advice would you give to female entrepreneurs that are stuck or have had their first failure?
Don’t give up. Stay encouraged because failure and getting stuck happens more frequently than not. Your vision has a purpose, so stay the course, (unfold it, look at it from a different angle) do your best to see it through.
Has the Hill center played a role in your success as a female entrepreneur?
Yes, I am very thankful to have found support at the Hill. The resources and events that the Hill offer’s I have found beneficial.
What is your “superpower”?
Being a visionary and optimist.