It All Adds Up: Celebrating Growth
When I think about pivotal growth seasons in my life, one of the most memorable, but often scary experiences was becoming a parent. If you’re anything like me and began your parenting journey in the early 2000’s, then you probably owned and/or read one of the books from the series, “What to Expect…”. In spite of the millions of parents before me and the countless times I read and reread from the book series, my growth process of becoming a parent was unique to me. The same is true in the growth process as an entrepreneur and business owner. In spite of the case studies and research published by thousands of entrepreneurs, starting a business is extremely difficult and choosing to remain in business and experience growth is excruciatingly painful. But just like parenting, entrepreneurship adds immeasurable value to my lived experiences.
Over the last 1-1/2 years, I’ve been working with Minneapolis based brand consultants, Neka Creative, to redefine everything about my cookie company. While we’ve just reached the final stages in the planning and development process with a new name and logo, clearly defined messaging and a robust sales and marketing strategy, all of this preparation leads to another pivotal and scary growth process for me. However, just like my anticipation of becoming a new parent, I celebrate the possibilities first, followed by confidently leaning into the very common, yet extremely personal growth process.
The commonalities of the business growth process can be found in the business plan. The personalization of the business growth process is shaped by the life that is breathed into making the business plan a reality. Today, as I anticipate the new life I will infuse into my cookie company I am filled with an abundance of hope. Hope that something as simple as a cookie made from my favorite childhood recipes can be the force behind a movement of a safer, kinder, sweeter world by spreading a message that #HopeMunchesOn!
While the process is very personal, it is never experienced in isolation. As I take another step on my entrepreneurial journey, I’m inviting you to join me. I hope you will join me as I celebrate the re-branding and launch of my life’s work, Junita’s Jar. Stop over and visit the new website, junitasjar.com and stay tuned for more details on our July 31st launch party, which be held at the James J. Hill Center.
Entrepreneurship, just like parenting has been an extremely rewarding gift that has strengthened my character, defined my resilience and influenced my compassion for humanity. And similar to my hopes and dreams as a parent, I am committed to leading a cookie company that inspires good and spreads hope.
I’d love to hear from you. In anticipation of the upcoming launch party, I am looking for stories that reflect a message of #hopemuncheson. If you’d like to share your story, click here to request more information.