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No time for family dinner? She thought: ‘What if I cook it for you?’

Each month the James J. Hill Center interviews 1 Million Cup presenters for the Startup Showcase feature in the Pioneer Press.  Recently we connected with presenter Libby Mehaffey. See interview as seen in the Pioneer Press Startup Showcase originally posted on May 6, 2018.

In 2018, families are constantly on the go, and it seems eating together as a family is on the decline. According to Statista, only half of American families eat dinner with their family at home six to seven nights a week.

Studies have shown eating together is beneficial not only for children but also for the parents. According to National Center on Addiction & Substance Abuse at Columbia University, teaching healthful eating habits make you less likely to develop substance dependencies, and more likely to perform better academically.  One Minnesota startup has taken this idea to heart and is looking to bring families together through healthy prepared dinners for all.

COMPANY PROFILE

Name of company: Weeknight Kitchen
Website: WeeknightKitchen.com
Business Start Date: Officially since August 2017
Number of Employees: 3 plus independent contractors
Number of Customers: 500, 75 to 100 orders on a weekly basis

ENTREPRENEUR PROFILE

Name: Libby Mehaffey
Age: 38
City you live in: Inver Grove Heights
College attended: University of Wisconsin, Madison
High school attended: Hastings Senior High School
College attended: University of Wisconsin, Madison

 

Q&A

Q. What led to this point?

A. I grew up in Hastings with a wonderful, hard-working family. My career started in Washington, D.C., working in politics where I met my now husband, Matthew, on a blind date. We moved to Minnesota in 2005. Since then I’ve done lots of interesting work including launching a local golf newspaper, working with the Secret Service at the 2008 GOP Convention and doing marketing and sales for the PGA Tour. So, when I sat down to think about what it was going to be like to go back to work — I thought — given my zest for work, my husband’s odd hours and travel schedule and my gaggle of kids, I needed to build a business that works for my family. So that’s what I did. Enter, Weeknight Kitchen.

Q. What is your business?

A. Weeknight Kitchen prepares hot, homemade, family-style meals to be shared at home. Our hope is that by preparing a hot, homemade meal we can give our clients 30 minutes of time to sit down and share dinner with their family. Our menu changes weekly and is designed to appeal to parents and kids alike — no foraged ingredients or spices you can’t pronounce — just simple, classic recipes like meatloaf and baby red potatoes or chicken chow mein.  Everyone gets the same thing — no substitutions or special orders as we stick to the mantra of “you get what you get and you don’t cause a fit.” All of our meals feed 4-6 people and cost $35 no matter what we’re serving. Clients pick up meals at corporate and residential locations between the hours of 3:30 and 6:30 p.m.

Some people confuse Weeknight Kitchen with a meal kit — which we are not. All of our meals are fully prepared and delivered hot — so there is absolutely no prep work involved. All meals are delivered in commercial catering boxes or bags that are designed to keep food safe for up to four hours.

Q. What is the origin of the business?

A. Growing up, my family ate dinner together at 5:30 almost every day. I think for many folks in my generation this was the norm. Weeknight dinner was when our family caught up about school, work, friends, and family. Dinner was never fancy – just simple meals my mom would “whip up.” Looking back, weeknight dinners were our family constant.

Unfortunately, people don’t sit down for dinner as a family anymore. Between work responsibilities, kid stuff and household chores – finding the time and energy to make dinner — and actually sit down together — well, it just doesn’t happen…..READ FULL ARTICLE

 

You can hear from startups like this one each Wednesday, 9-10 a.m. at the James J. Hill Center during 1 Million Cups St. Paul. The James J. Hill Center is a nonprofit in downtown St. Paul that provides access to business research, educational programming and a place to work. The Hill is open to the public 8AM – 4PM, Monday-Thursday. To keep updated on what startup is presenting next or to apply to present, visit www.jjhill.org

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