Offering stylish comfort for teens with autism
Each month the James J. Hill Center interviews 1 Million Cup presenters for the Startup Showcase feature in the Pioneer Press. Recently we connected with presenter Molly Fuller. See interview as seen in the Pioneer Press Startup Showcase originally posted on May 19, 2018.
According to the Autism Society, more than 3.5 million Americans live with an autism spectrum disorder and the prevalence of autism in U.S. children increased by 119.4 percent from 2000 to 2010. It is the fastest-growing developmental disability in the country.
A person with autism typically has sensory disorders, meaning their senses can be intensified or be diminished. Deep pressure therapy, such as hugging, squeezing, or swaddling, has been shown to be beneficial, providing a sense of calm and relaxation. While there are some products providing deep pressure therapy, many are expensive, low quality, or lack style.
Molly Fuller is out to change that. She is tired of medical products drawing more attention to the medical condition than the actual person and believes just because someone has a medical condition doesn’t mean they don’t deserve or care about style and quality.
Name: Molly Fuller
City you live in: Hopkins
City of Birth: Cincinnati
High School Attended: Princeton High School
College attended: University of Cincinnati (undergrad), University of Minnesota (grad school)
Name of Company: Molly Fuller Design
Website: mollyfullerdesign.com; Facebook & Instagram: facebook.com/mollyfullerdesign; instagram.com/mollyfuller.design
Business Start Date: September, 2016
Number of Employees: 1
Number of Customers: 31
Q. What led to this point?
A. I have a background in fashion design and human factors. I always wanted to design better-looking products that served a medical purpose. In undergrad, I partnered with biomedical engineering students to redesign diabetic footwear and compression garments. I’ve worked in the health care industry, such as the Mayo Clinic, my entire career designing better patient experiences for various conditions.
Q. What is your business?
A. My business is an online clothing store that specializes in creating stylish clothing that is designed for specific medical conditions. I’m focusing first on clothing for teens with autism.
My first product is called the Charlie shirt, a stylish therapeutic compression shirt for teens with autism. The compression provides deep pressure therapy that is calming and relaxing to many people with diminished senses due to their autism. The Charlie shirt uses a high-quality power stretch super soft material that adds substantial compression while not irritating the skin. The seams and stitching are designed to feel invisible to the wearer. The stylistic detailing on the sleeves double as a fidget for tactile stimulation.
Q. What is the origin of the business?
A. My senior year of undergrad I decided to do a second thesis focused on medical clothing. I reached out to the Cincinnati Children’s Hospital and they let me observe in different units to see where there might be an opportunity to design better products. I observed with two occupational therapists in the autism unit and that’s where I saw the biggest need for better clothing options for teens.
I then connected with special education teachers to understand another perspective and saw that teachers were DIY-ing clothes for their students because the current products made the kids stand out more and be bullied. An autism distribution company happened to launch around the same time, so I reached out to the CEO and she was generous with her time and allowed me to tag-along to the AutismOne Conference with her.
There I talked with parents and professionals to gain a better understanding of their needs. I had three designs prototyped and started testing. I put the business on hold while I worked at the Mayo Clinic. By 2016, I hadn’t seen enough things change in the market and I wanted to provide a solution to these teens and families. I started designing and testing out samples again with teens across the U.S.
Q. What problems does your business solve?
A. A person with autism typically has sensory disorders, meaning their senses can be intensified or be diminished. People with a diminished sense of touch may exhibit arm flapping, excessive hugging or crawling under heavy objects such as mattresses or couch cushions in order to feel pressure.
Deep pressure therapy, such as hugging, squeezing, or swaddling, has been shown to be beneficial for people with sensory disorders, providing a sense of calm and relaxation. One way to provide deep pressure therapy is through compression clothing that provides a consistent firm sensory input….READ FULL ARTICLE
You can hear from startups like this one each Wednesday, 9-10 a.m. at the James J. Hill Center during 1 Million Cups St. Paul. The James J. Hill Center is a nonprofit in downtown St. Paul that provides access to business research, educational programming and a place to work. The Hill is open to the public 8AM – 4PM, Monday-Thursday. To keep updated on what startup is presenting next or to apply to present, visit www.jjhill.org.