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A Spark of Genius: A Conversation with James Jones



James Jones Jr. is the co-founder and CEO of Spark DJ, Inc.  He is a lover of music, engineering and experiences.   A continued example of the talent here in Minnesota.  We got the chance to have a brief conversation to ask him a few short questions about his journey as an entrepreneur.  We look forward to watching his continued success.

What is your Business and how did your entrepreneurial journey begin?
Spark DJ is a music platform that uses artificial intelligence to DJ your parties. My entrepreneurial journey began in college when I began DJing to pay for school. I got really into it because I loved using music to create these awesome experiences. At some point, I ended up having more offers for gigs than I could do. Instead of bringing on another DJ to cover the gigs I could not do, I came up with the odd idea of trying to create a software-based algorithmic clone (I was an engineering major).

What do you want people to know about your business and what sets it apart?
What makes Spark DJ unique is that we focus on a party experience rather than just “listening to music”. Party goers can send song requests to the host app from their phones and have their favorite tunes brought into the mix. Music goes from one to the next seamlessly, matching tempo and key and blending songs to create one seamless mix. And our software application reads your crowd to make sure that the music being played is always fun and relevant.

What or who has made the biggest impact on your entrepreneurial career so far?
John Boss, my co-founder, has made the biggest impact on my entrepreneurial career. He’s not only my business partner but one of my closest friends. He had a similar experience DJing through college to pay for school. Although we have heated debates about who was the better DJ, he has had a tremendous impact in making this idea a reality.

How does your entrepreneurial spirit contribute to the Twin Cities Business Ecosystem and Community?
John and I both take time to engage and support other entrepreneurs. We’re always up to grab a coffee or beer. We have been a part of programs and groups such as Graveti, COCO, Minnesota Cup, entrepreneurial and tech meetups, TechDotMN, etc. We also volunteer our time to provide business help to other startups and charities.

What has been the largest  success you have experienced as an entrepreneur?
One of our successes has been becoming semi-finalist in the Minnesota Cup. It was a great program that enabled us to meet many entrepreneurs and investors.

What advice would you give to other entrepreneurs just getting out of gate?
I’m not sure if we’re best position to provide too much advice as we’re still learning a lot everyday. But one of the things we’ve realized is how important relationships are. Many opportunities have come from building great relationship with others in the community.

What is it about Minnesota and how has it managed to keep you here?
Not only is Minnesota a great place because of the people and the support and excitement we’ve seen throughout the state, but also being in Minnesota has provided us cost-effective access to enterprise resources.

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IMPORTANT NOTICE:

We are pleased to announce the completion of our elevator renovation at the James J. Hill Center. This project was financed in part with funds provided by the Arts and Cultural Heritage Fund through the Minnesota Historical Society and the F. R. Bigelow Foundation. It will greatly increase our ability to serve patrons with accessibility needs.

Please access our ground floor elevator entrance via Kellogg Ave at the back of the building. Please ring the doorbell on the right hand side of door and a Hill staff member will assist you. If you have questions or concerns please call 651.265.5500. We look forward to having you visit our brand new elevator!

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