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Startup Showcase: A Wearable Affirmation of the Energy Within

Each month the James J. Hill Center interviews 1 Million Cup presenters for the Startup Showcase feature in the Pioneer Press.  Recently we connected with presenter Jessica Hoch. See interview as seen in the Pioneer Press Startup Showcase originally posted on August 11, 2018. 

Not all startups come from the tech, health care or agriculture, some are more alternative in nature and mind.

According to Fast Company from 2017, there has been a 40 percent increase in Google searches for “crystal healing” and nearly a dozen new crystal retail outlets have opened up in New York and Los Angeles in the past year. In addition the Global Wellness Institute states that the wellness industry made $3.7 trillion in 2015.

Jessica Hoch may not have seen this industry boom coming but instead felt a perfect connection between her love of yoga and her degree in Apparel Design. What originally started as gifts for friends and family turned into her company Moxie Malas, dedicated to self-love, personal power and peace.


Name: Jessica Hoch
Age: 34
City you live in: Circle Pines
City of birth: Shoreview
College attended: UW Stout


Name of company: Moxie Malas
Website: www.moxiemalas.com
Business Start Date: July 13, 2015
Number of Employees: 1
Number of customers: 3,000 individuals / 42 retail partners



Q. What is your history/Who are you?

A. My name is Jessica Hoch and I am the owner and creator of Moxie Malas. I have been a yoga teacher for over nine years and have a degree in Apparel Design; Moxie Malas was the perfect love child of the two worlds. What originally started out as gifts for my family and friends has blossomed into a collection of meaningful jewelry for the people who want what they wear to be intentional and a reflection of their personal journey.

I originally started making Malas because of my love for the energy and power behind the stones and crystals and what it does for the person wearing it. It brings me so much joy to create something for someone who is going to feel wonderful wearing it. Then to have them inspired to meditate because of it is an added bonus.

The jewelry combined with the energy of stones and crystals is the perfect vehicle for the message of self-love, personal power and peace within. We are all on a journey and need to be reminded of how supported and connected we all really are.

Q. What is your business?

A. Moxie Malas is Crystal Healing and Aromatherapy Jewelry inspired by the best version of you and created as a reminder that it already exists within. We also produce workshops and seminars on what it means to live “Peacefully Untamed.”

Q. What is the origin of the business?

A. I was looking for a way to share the message of personal empowerment in a way that made it accessible and approachable for people. I wanted to create something that would help to remind people of their own awesomeness each day.

Q. What problems does your business solve?

A. My business helps people to see the best in themselves and serves as a daily reminder. It helps keep people focusing on the positive in their lives and reminds them of how loved and supported they are on their journey.

Q. Where did you pivot in your company’s journey?

A. One of the biggest pivots we made as a company was figuring out production of the jewelry here locally. It has allowed us to grow and scale the business on the wholesale side of things.

Q. What personal strengths or skill sets do you bring to the business?

A. I bring a broader vision for the future of the company, helping it to keep moving forward. My heart and soul goes into the message of Moxie Malas, so I would say I also bring passion.

Q. What are you most proud of?

A. I am most proud of creating a product that has touched so many people on a deeper level. The idea that the message of the jewelry has helped someone in this journey of life is humbling and an honor to be a part of….READ FULL ARTICLE


You can hear from startups like this one each Wednesday, 9-10 a.m. at the James J. Hill Center during 1 Million Cups St. Paul. The James J. Hill Center is a nonprofit in downtown St. Paul that provides access to business research, educational programming and a place to work. The Hill is open to the public 8AM – 4PM, Monday-Thursday. To keep updated on what startup is presenting next or to apply to present, visit www.jjhill.org


Patrons with accessibility needs please access our ground floor elevator entrance via Kellogg Ave at the back of the building. Please ring the doorbell on the right hand side of door and a Hill staff member will assist you. If you have questions or concerns please call 651.265.5500. We look forward to having you visit.