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Startup Showcase: Busy Baby Mat Keeps Babies Busy So You Can Eat

Each month the James J. Hill Center interviews 1 Million Cup presenters for the Startup Showcase feature in the Pioneer Press.  Recently we connected with presenter Beth Fynbo. See interview as seen in the Pioneer Press Startup Showcase originally posted on August 26, 2018. 

According to Reuters Top Trends in Baby and Child Care Market 2018 parents are constantly on the lookout for more convenient ways to make baby and child care easier. Grand View Research states that the global baby product market is expected to reach $121 billion by 2025. Not a bad business to jump into when you have an idea. This is exactly what Beth Fynbo did when she realized there was something missing from her baby equipment. With tenacity and resourcefulness, she has taken her idea into action. Beth’s new invention busies babies while putting restaurants and mommies at rest.

 COMPANY PROFILE

Name of company: Busy Baby LLC
Website: busybabymat.com
Business Start Date: Established the LLC in July 2017. Currently still working on product development and building the business. Hoping to have first sales in December 2018.
Number of Employees:  1
Number of Customers: No customers, yet.

PROFILE

Name: Beth Fynbo
Age: 41
City you live in: Oronoco, Minn.
College attended: Bachelor program for Business Management at MSU-Mankato after the Army and then earned a Master of Business with a concentration in Project Management from Colorado Technical University.

Q&A

Q. What led to this point?
A.  I was born and raised the daughter of an entrepreneur in Albert Lea, Minn. I started college at Minnesota State University, Mankato before joining the United States Army for a 10-year adventure around the world. I eventually returned to Mankato and completed my undergrad in Business Management. I then went on to complete a Master’s degree program in Business Management with a concentration in Project Management. I’ve been excelling in corporate work for the past 7 years, but have always felt a calling toward entrepreneurship.

Q. What is your business?
A. For parents of 6 to 16-month-old babies who like to eat out, but don’t like the stress of keeping the baby entertained, the Busy Baby Mat is here for you. The Busy Baby Mat’s tether system allows caregivers to attach a baby’s items to the mat, and regardless of an accidental drop or toss, they will stay within arm’s reach. The Busy Baby Mat also keeps baby protected from surface germs and has a place to put their food. What makes Busy Baby better are the suction cups under the mat that keep it in place and the tethers that keep toys or pacifiers within reach. As a bonus, the first accessories to the Busy Baby Mat, salt and pepper teething toys, come with the restaurant set. It all rolls up into a convenient carrying case that fits in most diaper bags and purses.

Q. Where do you go for help when you need it?
A. I was extremely fortunate to discover Bunker Labs, an organization that helps veteran entrepreneurs on their journeys. Through their launch lab program, a 12-week entrepreneurship course, I was able to learn how to start a business and was able to quickly develop a network of mentors to help me along the way.

Q. What is the origin of the business?
A.  The idea came to me as I ate lunch with a few girlfriends and their young children. The babies were constantly reaching for things they couldn’t have, and then when the moms would give them something to play with, they would just throw it on the floor. It was so distracting! That night, I scoured the internet for something to buy that I could take with me to restaurants once my son was old enough to sit up in the high chair. When I couldn’t find something that would work, I started making it on my own from things around the house. My best friend had a baby the week after me, so I made one for her too. Another friend saw it in action and asked for one as well.

Q. What problems does your business solve?
A. Busy Baby takes some of the stress out of taking an infant or toddler out to eat. The main problem our product solves is keeping baby busy at the restaurant. It keeps all the toys within reach and everything free from germs, and as an added bonus, the silicone deadens the sound of banging….READ FULL ARTICLE

 

You can hear from startups like this one each Wednesday, 9-10 a.m. at the James J. Hill Center during 1 Million Cups St. Paul. The James J. Hill Center is a nonprofit in downtown St. Paul that provides access to business research, educational programming and a place to work. The Hill is open to the public 8AM – 4PM, Monday-Thursday. To keep updated on what startup is presenting next or to apply to present, visit www.jjhill.org

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