Startup Showcase: Helping First Responders Respond Accordingly
Each month the James J. Hill Center interviews 1 Million Cup presenters for the Startup Showcase feature in the Pioneer Press. Recently we connected with presenter Nick Tietz. See interview as seen in the Pioneer Press Startup Showcase originally posted on October 6, 2018.
A 2017 two year study by the Ruderman Family Foundation found that “Disabled individuals make up a third to half of all people killed by law enforcement officers.” And a recent research update by the Treatment Advocacy Center reinforces that “across the United States the unavailability of appropriate psychiatric treatment has forced people with mental illnesses into unnecessary — and too often dangerous — encounters with law enforcement officers, rather than medical personnel.”
Entrepreneur Nick Tietz saw a social need here, a market, and took steps in the only way he knew how — though technology. His ongoing interest in changing lives through technology has ultimately grown into the creation of a vital app that is not only changing lives but saving them.
Name: Nick Tietz
City you live in: Brooklyn Park
City of birth: Bogota, Colombia
College attended: University of St. Thomas (BA – Journalism and Mass Communication); Minneapolis College of Art and Design – Animation; U of M – Naval ROTC Program
Name of company: Vitals Aware Services
Business Start Date: The Vitals app was developed in partnership with the Autism Society of Minnesota. The service was launched August of 2017 in St. Paul.
Number of Employees: 10
Number of Customers: 1,366 Individuals, 26 public safety agencies in Minnesota and Ohio
Q. What led to this point?
A. I’ve spent the last 15 years working for myself as a business consultant, technologist, user experience designer, and serial entrepreneur. I’ve designed more than 100 apps, crafted the strategy to help redefine the public education experience at Minneapolis Public Schools, and led multiple innovation efforts at Life Time Fitness to improve the employee experience and define the health club of the future.
Additionally, I’ve spent the past decade donating my time and creative services at PACER Center, where I serve on their Marketing Advisory Board, producing communication videos and helping with the production of their annual benefit.
I’m very passionate about helping others become the best version of themselves. I am focused on building technology that change people’s lives, so profoundly they can’t imagine living any other way.
Q. What is your business?
A. Vitals Aware Services is a new company creating technology for social good. We are makers of The Vitals App.
Vitals is the first and only company to have created a platform based on community created content and apps on law enforcement/first responder phones. Avoiding costly encounters between first responders and people with invisible and visible conditions and disabilities such as autism, mental health, and other disabilities.
Our community has many members with intellectual, developmental, behavioral disabilities and other mental health conditions such as autism, high anxiety, depression, dementia, PTSD, traumatic brain injury, epilepsy, down syndrome, Parkinson’s, fetal alcohol syndrome, bi-polar and schizophrenia.
Q. What is the origin of the business?
A. The Vitals app was developed by co-founders (Steve Mase, Nick Tietz, G.L. Hoffman, Jim Dolan and Rob Zink) in partnership with the Autism Society of Minnesota. We made this business because we were motivated to “give back” after learning about how vulnerable populations are at risk in their communities. Our idea was to give first responders crucial information at critical times, so tragedies can be avoided.
Q. What problems does your business solve?
A. The Vitals app will keep people safe by helping them communicate critical information in real time to police and first responders.
This is a new product offering in a new marketplace that hasn’t been served well. We are solving a major pain point for municipalities, individuals and first responders across the United States and beyond. The Vitals services works across any geographic boundary and is technology agnostic. Our product has been designed to improve existing police workflows, while closing the information gap that exists today between police and individuals in the community.
The more individuals and families that have the Vitals App the faster we can create safer communities across the U.S.
Q. What big obstacle or hurdle did you have to overcome?
A. Our biggest obstacle has been raising money to build this business. We worked on the business for a year before launching it publicly. We have self-funded this business and raised about a million dollars to build the technology and get this business off the ground. We are finally into our first equity round and are seeking additional investors to help us expand faster and move into additional communities across the U.S.
Q. What are you most proud of?
A. Getting calls from caregivers, parents and individuals thanking us for making a product that has saved their lives. When you build a product, you hope that people love it. But when you get to build a product that saves people’s lives, I’m still humbled that we can impact people’s lives in such a positive way.
You can hear from startups like this one each Wednesday, 9-10 a.m. at the James J. Hill Center during 1 Million Cups St. Paul. The James J. Hill Center is a nonprofit in downtown St. Paul that provides access to business research, educational programming and a place to work. The Hill is open to the public 8AM – 4PM, Monday-Thursday. To keep updated on what startup is presenting next or to apply to present, visit www.jjhill.org.