Startup Showcase: Her Just Desserts Are Just That
Each month the James J. Hill Center interviews 1 Million Cup presenters for the Startup Showcase feature in the Pioneer Press. Recently we connected with presenter Junita Flowers. See interview as seen in the Pioneer Press Startup Showcase originally posted on July 28, 2018.
There is a new trend in the way businesses are operating and interacting with their customers. According to a recent study by Deloitte’s 2018 Global Human Capital Trends, “Organizations are no longer judged only for their financial performance, or even the quality of their products or services. Rather, they are being evaluated on the basis of their impact on society at large –transforming them from business enterprises into social enterprises.”
Social enterprises, according to Social Enterprise Alliance, are, “Organizations that address a basic unmet need or solve a social problem through a market-driven approach.”
Junita Flowers and her company Junita’s Jar is doing exactly that. As a social entrepreneur she is working to solve a critical problem and build a sustainable business one delicious crumb at a time. With her amazing cookies made with love she is destined to improve people’s lives.
Name: Junita Flowers
City you live in: Brooklyn Park
City of birth: St. Paul
College attended: University of Minnesota
Name of company: Junita’s Jar
Business Start Date: June 2018
Number of Employees: 2
Q. What led to this point?
A. I grew up in a very large immediate and extended family, so we spent a lot of time in the kitchen making food for a lot of people. Some of my best childhood memories stem from random conversations shared while prepping food and washing dishes. From birthday treats to holiday desserts, all of the cakes, cookies and pies were made from scratch by my mother and grandmother. After college and settling into my career within the nonprofit sector, I finally had some free time to recreate the recipes from my childhood. After a brief dessert Q&A conversation with my grandmother, I realized none of my favorite recipes were written down. With a goal of baking for myself, I began visiting with my grandmother, watching her re-create my favorite desserts while I recorded the ingredients and measurements. Many years later, I began baking just for fun, to celebrate special occasions with friends. This eventually led to the beginning of my cookie company.
Q. What is your business?
A. Founded upon my favorite childhood recipes and inspired by my personal path of overcoming domestic violence, Junita’s Jar is a mission-driven cookie company producing deliciously wholesome, ready-to-bake cookie dough and grab ’n’ go mini-cookie snack packs. Junita’s Jar is dedicated to making the taste of homemade cookies easy, accessible and super convenient for every day snack time options. We are more than a cookie company. We are on a mission to create a hope-fueled movement with every cookie purchase. We want to see people live well in well-loved moments. To encourage them to exceed expectations, time and time again. To empower a world without abuse. For those reasons, a portion of Junita’s Jar profits is donated to support education and awareness initiatives dedicated to ending relationship violence.
Q. Where do you go for help when you need it?
A. The Twin Cities is filled with so many opportunities to nurture, support and encourage entrepreneurs at every level along the business journey. In addition to the continuous support from my family and friends, I have received support and training from a handful of various service organizations, corporations, nonprofit organizations and networking groups.
Q. What is the origin of the business?
A. In 2006, I started my first cookie company, Favorable Treats, at a local farmer’s market and a few pop-up shops. I operated Favorable Treats for 12 years, however, I had to stop and restart my business on three separate occasions due to a toxic and abusive relationship. Each time that I restarted Favorable Treats, I would experience a little more growth than the previous time, but it was a painfully difficult process….READ FULL ARTICLE
You can hear from startups like this one each Wednesday, 9-10 a.m. at the James J. Hill Center during 1 Million Cups St. Paul. The James J. Hill Center is a nonprofit in downtown St. Paul that provides access to business research, educational programming and a place to work. The Hill is open to the public 8AM – 4PM, Monday-Thursday. To keep updated on what startup is presenting next or to apply to present, visit www.jjhill.org.