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Startup Showcase: Monkey with a Mustache, LLC

By Lee George


According to the National Center for Education Statistics, 29 industrialized nations’ high school students perform better than U.S. students in math. And according to Georgetown University’s Center on Education and the Workforce, by 2018, 92 percent of traditional STEM jobs will be for those with at least some postsecondary education and training.

Jerry Belich, founder of Monkey with a Mustache LLC, and developer of The Choosatron, says that his programmable storytelling device is not about saving the world but about making education fun.

Jerry Belich
Jerry Belich

Teachers and employers alike are engaging in developing new ways to educate and train a workforce that will need STEM education to do its work. Through programming and storytelling, Jerry’s company and product introduce users to STEM education, and they have fun doing it. He may not be saving the world, but he is preparing its future workers.

Entrepreneur Snapshot

Founder: Jerry Belich

Age: 34

City you live in: Minneapolis

City of birth: Duluth

High school attended: Centennial High School, Circle Pines

College attended: Bethel University

Jerry Belich grew up around the Twin Cities. A lifelong storyteller, he studied computer science, theater and film in college. Jerry’s opportunities helped him marry technical and creative work into a single form. After creating The Choosatron, Jerry’s career took the sharp turn he had been waiting for. Now he is a game designer, story and narrative writer, and inventor.

Company Snapshot: Monkey with a Mustache, LLC

Primarily, Monkey with a Mustache is providing game design and development services. This work is realized in the form of code, script and dialogue writing, hardware development, and product development in any of those areas. The Choosatron is the first manufactured product, and one that continues to develop along with the company’s related work. The Choosatron Deluxe Adventure Matrix is a Wi-Fi connected Choose Your Own Adventure-inspired story printer, blending digital and analogue storytelling. It uses an inkless thermal printer, like a receipt machine, to print stories. The user can select options via a touchpad to choose where the story goes. It is designed to be easily assembled by kids into a small interactive game box, and encourage social reading, learning, and play. Users can interact with pre-loaded stories or create their own.

Business Start Date: January 2014

Number of Employees: 1

Number of Customers: 600+

Website: http://jerrytron.com

Twitter: @j3rrytron

Read the Q&A here.

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