James J. Hill Center Statement Regarding Current Closure

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Startup Showcase: Weaving Together a Company’s Culture and Mission

Each month the James J. Hill Center interviews 1 Million Cup presenters for the Startup Showcase feature in the Pioneer Press.  Recently we connected with presenter Rosalynn Verges. See interview as seen in the Pioneer Press Startup Showcase originally posted on September 22, 2018. 

In the 2018 Forbes article “15 Best Ways to Build a Company Culture That Thrives,” John M. O’Connor from Career Pro Inc. states: “If your leaders don’t buy into cultural change and healthy cultural environments, don’t expect your employees or stakeholders to follow suit.” In a 2015 report by TruPath, turnover at companies with a poor culture is 48 percent while in contrast turnover at companies with a great culture is 14 percent.

All of this goes to show that having a company with a mission to “create great places to work” is truly necessary. That is exactly what Rosalynn Verges is set out to do with Fabric. She believes culture begins with a clearly defined message and great leaders who embody them. And with today’s unemployment levels and the “war on talent,” organizations need to be focused on their culture to attract and retain top talent.


Name of company: Fabric
Website: www.befabric.com
Twitter: @befabric.com
Business Start Date: Oct. 13, 2017
Number of Employees: 3
Number of Customers: 20


Name: Rosalynn Verges
Age: 33
City you live in: Blaine
City of birth: St. Paul
College attended: University of Minnesota, Morris; University of South Dakota (post-graduate)



Q. What led to this point?
A.  I grew up on the Eastside of St. Paul (go Knights!) and then did my undergrad at the University of Minnesota, Morris. After graduating from Morris, I moved to Sioux Falls, S.D., where I earned my Professional in Human Resources (PHR) Certification and studied organizational development, business operations and lean manufacturing through the University of South Dakota’s MBA program. I was fortunate early in my career to often have a seat at the table when it came to learning about how organizations functioned and understanding business operations. As a result, I am a process-focused person who loves figuring out the actions needed to reach a goal or produce a desired outcome. Which is probably why organizational development and leadership coaching became a logical progression for my career.

Q. What is your business?
A. At Fabric, we help businesses define who they are, what they do and how they do it. And we give them the tools to actually LIVE IT. Through developing their culture messages (their mission, vision, values and strategies) and coaching leaders on how to communicate and embody those messages, we help them gain organizational alignment. We provide workshops designed to define the most important yet often obscure areas of your business. We can help create the culture your employees deserve.  Everything we do at Fabric is centered on our vision which is to “create great places to work.” So all of our services are centered on creating healthy successful organizational culture.

Q. What is the origin of the business?
A. I’ve always wanted to own my own business and after 10 years in HR helping people create great places to work I knew that was where I wanted to focus my attention. Given my background in organizational and leadership development, creating Fabric was a natural fit.

Q. What problems does your business solve?
A. I think all organizations want to have great cultures they just often don’t know HOW to make that happen. Fabric takes the guess work out of that. We help organizations live up to their culture messages and create great places to work.

Q. Where did you pivot in your company’s journey?
A. One of the biggest pivots we made was not doing it all at once. We have a lot of vision for what Fabric can be and how we can create a community to support organizational leaders, but we decided — rather than trying to do it all at once — to start with the services we see as most valuable to leaders.

Q. What is your biggest obstacle?
A. Right now our biggest obstacle is exposure. Developing a presence can be a challenge. We know there are a lot of organizations out there who would benefit from our services, but it can be difficult to know how to reach them. We’ve found the most success by focusing on organizations that are already aligned with and understand our vision of creating great places to work…READ FULL ARTICLE


You can hear from startups like this one each Wednesday, 9-10 a.m. at the James J. Hill Center during 1 Million Cups St. Paul. The James J. Hill Center is a nonprofit in downtown St. Paul that provides access to business research, educational programming and a place to work. The Hill is open to the public 8AM – 4PM, Monday-Thursday. To keep updated on what startup is presenting next or to apply to present, visit www.jjhill.org


Patrons with accessibility needs please access our ground floor elevator entrance via Kellogg Ave at the back of the building. Please ring the doorbell on the right hand side of door and a Hill staff member will assist you. If you have questions or concerns please call 651.265.5500. We look forward to having you visit.