Startup Showcase: WholeMe
By Lee George
Two local food entrepreneurs have a personal mission to create healthy snack alternatives.
Krista Steinbach and Mary Kosir, founders of WholeMe, started the company because each of them saw the positive results of a healthier diet on themselves and close family members. This company’s products, originally made in Mary’s kitchen, are now sold in over 350 retail spaces.
When asked what is next for WholeMe, Krista says, “I’d like to have an assortment of WholeMe snacks, ranging from sweet to savory, offered at your favorite grocery store, the gas station when you’re on a long road trip, or the coffee shop on the corner. WholeMe wants to make snacking delicious, nutritious and convenient, so we want to be wherever you’re in need of a snack!”
Founder: Krista Steinbach
City you live in: Minneapolis
City of birth: Alliance, Neb.
High school attended: Alliance High School
College attended: University of Minnesota, The Culinary Institute of America, currently attending St. Catherine University for my Masters in Holistic Health
Krista Steinbach’s background is in food and business. She attended the Carlson School of Management with a focus in marketing and joined the Army National Guard where she was deployed to both Kosovo and Iraq. While deployed to Iraq, Krista decided to pursue her passion, food. After attending the Culinary Institute of America in Napa Valley, Calif., Krista co-owned and operated Sweets Bakeshop located in St. Paul and Minneapolis. She ended up selling the bakeshop to her business partners and went on to be the pastry chef at The Bachelor Farmer restaurant in Minneapolis.
Then a dramatic shift in diet and exercise resulted in more energy and a new-found curiosity for life. Krista was approached by Mary Kosir to help launch a company she had been thinking about. WholeMe was born and blended Krista’s new understanding of nutrition with her passion for food.
Company Snapshot: WholeMe
Making food with nutrition integrity, WholeMe currently offers three flavors of clusters – almond coconut, lemon berry chia, and cinnamon banana chip. They plan to continue to innovate products, entering new product categories that offer their consumers convenient, nutritious snacks for any time of day.
Business Start Date: March 1, 2014
Number of Employees: 2 full-time, 2 part-time
Number of Customers: 350+ retail outlets
Read the Q&A here.