Her T-shirt Line is For Wearing, Caring and Sharing
Each month the James J. Hill Center interviews 1 Million Cup presenters for the Startup Showcase feature in the Pioneer Press. Recently we connected with presenter Lori Myren-Manbeck. See interview as seen in the Pioneer Press Startup Showcase on November 18, 2017.
According to Forbes, there are five reasons Social Entrepreneurship is the new business model: “It connects you to your life purpose, keeps you motivated, brings you lasting happiness, helps you help others and is what today’s consumers want.”
Lori Myren-Manbeck with her company Inclusivi-tee is doing just that. By combining her passion for change, her belief in social justice, her love of the earth and her support of the arts, she is spreading and sharing a positive message of hope to all and giving back in the process.
Name: Lori Myren-Manbeck
City you live in: Eden Prairie
City of birth: Maquoketa, Iowa
High school attended: Sibley High School, Sibley, Iowa
College attended: Grinnell College for bachelor’s degree; University of Rhode Island for Ph.D.
Name of company: Inclusivi-tee, PBC, Inc.
Business Start Date: March 27, 2017
Number of Employees: We have 5 board members, including myself, and several paid consultants.
Number of Customers: We currently have about 50 subscribers and are also working with several organizations/businesses to design shirts for their brands or for specific events.
Q. What led to this point?
A. I decided to start Inclusivi-tee in late 2016 when I realized that I needed to do more to make a difference and support causes I felt passionately for. I could not simply sit by and expect someone else to do the work. Since working on Inclusivi-tee, I have become stronger, more passionate and better informed. I have met amazing, diverse, wonderful people and challenged myself in ways I never thought possible. No matter what happens in the future, this is a journey I had to take.
Q. What is your business?
A. Inclusivi-tee is a quarterly subscription-based T-shirt club in Minneapolis. We have pledged to promote equality, conservation and social justice through the sale of beautiful wearable art. In addition to selling T-shirts and donating 100 percent of profits to progressive local and national nonprofit organizations, Inclusivi-tee spreads its mission through social media outreach and participates in marches, rallies and other events that make the world a more inclusive and accepting community.
Q. Where do you go for help when you need it?
A. I have been very fortunate to receive consistent help during the formation of Inclusivi-tee, starting with the unwavering support of my husband Ray Caron, my sister Bobbi Boggs and my best friend, Negebe Sheronick. Beyond this initial support the most important thing has been asking for assistance even when doing so is difficult. I have a wonderful board of directors, including Negebe, Bobbi, Katherine Manbeck, my daughter, and Shalette Cauley Wandrick, a Minnesota native and activist. Additionally, when I was creating a business plan I had help from BJ Van Glabbeek and Roger Cloutier who had the business knowledge I lacked. I turned to Clockwork to complete Inclusivi-tee’s website and am working with Lola Red on public relations.
Q. What is the origin of the business?
A. I first conceived of Inclusivi-tee in mid-November 2016 as a direct response to the continuing and increasing divisiveness I was witnessing. I wanted to create a company that consistently promotes and supports social and earth justice. T-shirts were chosen as our medium because they are accessible to everyone and provide a perfect canvas for our positive, hopeful message. Because art is an important barometer of social justice and the art community is negatively impacted during times of oppression, we choose to pay artists to create our beautiful shirts…..READ FULL ARTICLE
You can hear from startups like this one each Wednesday, 9-10 a.m. at the James J. Hill Center during 1 Million Cups St. Paul. The James J. Hill Center is a nonprofit in downtown St. Paul that provides access to business research, educational programming and a place to work. The Hill is open to the public 8AM – 4PM, Monday-Thursday. To keep updated on what startup is presenting next or to apply to present, visit www.jjhill.org.