His Tap Runneth Over — to Your Doorstep
Each month the James J. Hill Center interviews 1 Million Cup presenters for the Startup Showcase feature in the Pioneer Press. Recently we connected with presenters Isaac Tut. See interview as seen in the Pioneer Press Startup Showcase on January 27, 2017.
What if a good beer could arrive at your door like a pizza? According to the Brewers Association, the craft brewing industry contributed $67.8 billion to the U.S. economy in 2016. That is a lot of beer. Minnesota alone has about 110 craft breweries and they appear to be growing at a steady rate.
This increase in beer selection is changing the consumer palate, however the ability to access those craft beers is not always the most convenient. Isaac Tut and his college roommate thought this presented an opportunity. What if instead of running to the taproom they ran for you? Thus was born “Running Tap” — the first craft beer delivery service providing a selection of beer straight from the barrel to your living room.
Name: Isaac Tut
City you live in: Minneapolis
City of birth: Akobo, South Sudan
High school attended: Northfield High School
College attended: St. Olaf College and University of Minnesota
Name of company: Running Tap
Business Start Date: June 2017
Number of Employees: 10
Number of Customers: 500-600
Q. What led to this point?
A. I was born in South Sudan, a region that had been engulfed in war for about 60 years. I lived in a refugee camp in Ethiopia until I was 11 years old. In 1999, my family and I got accepted by the UNHCR, the United Nations High Commission on Refugees, and gave us leave and status to enter the U.S. We were really lucky because only 1 percent of families in refugee camps ever get relocated. After being relocated to Austin, Texas, close family friends from Minnesota drove all the way down to pick us up and bring us to Minnesota to live.
After years of assimilating into the American culture, I learned English and excelled in school, landing me the opportunity to play soccer and run track at St. Olaf College, while doing my studies. Once done with my undergraduate degree in physics and mathematics, I continued my education at the University of Minnesota and later graduated in Aerospace Engineering.
I worked at Seagate Technology as an application and design engineer for about two years and decided to quit in 2016 in pursuit of a startup company with an old college buddy. After six long months of legal research, market development, and working with (state alcohol authorities) on the business plan and getting approval, Running Tap officially began to operate and deliver craft beer to customers roughly seven months ago. We are super excited with the results we have seen so far, and the customers are more than delighted to hear that they can order craft beer at the convenience of their home or office. The service can be thought of as a consolidation of the brewery experience into one delivery at the customer’s discretion.
Q. What is your business?
A. Running Tap is Minnesota’s first taproom delivery startup that aims to be more than an online liquor store, they aim to be the place for those looking to get good beer and get it at the leisure of their comfort place. Place your order online and our delivery team will pick it up fresh from the taproom and bring it to your door.
Q. Where do you go for help when you need it?
A. We are a small team of five people, plus the driving team. We talk amongst ourselves for solutions, and sometimes look to friends and family for help.
Q. What is the origin of the business?
A. It all started with my college buddies working late and trying to get beer delivered. Assuming it wouldn’t be much different than ordering anything else online, we were surprised at the hoops we had to jump through, and frustrated that none of our favorite local brews were available….READ FULL ARTICLE
You can hear from startups like this one each Wednesday, 9-10 a.m. at the James J. Hill Center during 1 Million Cups St. Paul. The James J. Hill Center is a nonprofit in downtown St. Paul that provides access to business research, educational programming and a place to work. The Hill is open to the public 10 a.m.-5 p.m., Monday-Thursday. To keep updated on what startup is presenting next or to apply to present, visit www.jjhill.org.