Transformation from Innovation
“It must be remembered that there is nothing more difficult to plan, more doubtful of success, nor more dangerous to management than the creation of a new system. For the initiator has the enmity of all who would profit by the preservation of the old institution and merely the lukewarm defense in those who gain by the new ones.” – Niccolo Machiavelli (1469–1527), Philosopher and playwright
I recently ran across this quote by Niccolo Machiavelli at the Hill entrepreneurial center and would have thought it was written today. Not so, it shows that change has been a process of mis-acceptance for as long as man has innovated on new ideas.
I define innovation as the introduction of new and improved ways of putting ideas into action. In an economic sense, an innovation is accomplished with the first commercial transaction involving a new or improved product, process, or organizational business model. Innovation is then intentional attempts to bring about value from change. These values include; economic benefits, personal growth, increased satisfaction, improved group coherence, better organizational communication, as well as productivity and economic measures.
Sound like entrepreneurism? I think so, to the entrepreneur that means transformation of creative ideas to accountable, actionable changes. Maximizing customer value and experience is a core principle in innovation. The entrepreneur needs to understand that ‘emotion trumps logic’ and that their audience needs to feel and experience the value brought by their innovation.
We are a society of habit and as Nicolo Machiavlli’s quote shows of the past, the same is currently true. The creation of new must provide a value proposition that goes beyond current habits to prevent sabotage from those who feel threatened by change.
To generate “Transformation from Innovation” identify and target market your change agents early so they may become your evangelists to help you articulate and promote your values.
Jeff Brown positively transforming the way people grow their personal business brand.
• Board Member, Coaching, and Strategy for Fortune 500 companies to start-ups
• Developing and transforming ideas into something superb
• Creating accountable strategies to helping clients where they are stuck or want to go