Vinyl is Back, Baby!

Well, maybe not all the way back.

But there was a nice little article in the Star Tribune yesterday, that commented on the 2012 Nielsen Soundscan results, and highlighted the fact that vinyl record sales have now increased for five years in a row. In 2012 vinyl sales hit 4.6 million, rising 17% over 2011.

However, vinyl was still only 2.3% of all physical album sales.

Nielsen is, of course, a familiar name in audience surveys and measurement. Nielsen Soundscan measures U.S. point-of-sale purchases of music product, while Nielsen BDS tracks U.S. radio airplay and music streams, and the Nielsen / Billboard 2012 Music Industry Report provides all sorts of great data on the music industry. Not only are music purchases at an all time high, up 3.1% from the previous record high (2011), but country music showed the greatest gains as a genre, up almost 38% in digital album sales.

You can take a look at more music data at http://tinyurl.com/aogwgqn. 

Thanks Nielsen!

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