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“Wait Training”: It’s All Good

Junita Flowers is a writer, speaker, entrepreneur, mom and the owner of Favorable Treats. With more than 20 years of experience working with nonprofit organizations, she spent her career advocating for families and leading social change initiatives. Junita has learned the value of “waiting” during her years as an entrepreneur and business owner and shares her experiences with us each second Tuesday of the month.

“You don’t have the skill, talent, or ability to run a business!” were the words that rang out after a failed business planning discussion. I was devastated. Although the words were jarring to my ears, it was that level of discomfort that pushed me to transform my business from “just another cookie company” to a mission-driven, for-profit cookie company committed to doing good and making an impact.

While “giving-back” or funding social, cultural and environmental causes isn’t a new concept, more and more entrepreneurs are choosing to define their business success based on equal parts profits earned and purpose supported. Social entrepreneurship is all about doing good. From large scale operations to one-person startups, there are some common drivers that many social enterprises share. My top three are mission, meaning and money.

  1. Mission: Defining my business as a for-profit, mission-driven cookie company allows me to live out my life’s purpose both personally and professionally. Connecting my company’s why we do good things with the how we do good within our community allows us to be an active contributor in creating the good we wish to see and experience in our world.
  2. Meaning: Consumers want to feel good about the purchases they make. They want to make purchases that align with their values. I have the opportunity to connect my customers to a product they love and support a cause they care about. By focusing on meaning, my customers and I become partners in doing good.
  3. Money: At the core of it all, money funds mission! The ability to generate a profit to take care of my family and invest in my community creates a business model that keeps on giving. If my business does not make money, I have limited my ability to make an impact. Building a business from scratch, experiencing each financial milestone and busting your hind parts to reach profitability…is all good.

My company makes good cookies. “We do good things” is Favorable Treats commitment to delivering a delicious, scratch-made product, while making an impact. I recently had the opportunity to share my business journey and inspiration for Favorable Treats on the award winning podcast, Social Entrepreneur, listen by clicking here.

I would love to hear from you. How are you using your business for good? As a consumer, how important is a company’s mission when making purchasing decisions? You can send your reply here.


You can read more about Junita Flowers on her website at favorabletreats.com. You can also follow her on Facebook and Instagram.   In addition we are pleased to have Junita join us at the  James J. Hill Center on October 26th from 9AM to 10AM  as she moderates our TAKING THE LEAD panel discussion focusing on the complex and rewarding ecosystem of women entrepreneurs.  This month’s topic will be on the “Growth Strategies and Plateau Pains ” This program is free and open to the public.  

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