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“Wait Training”: My Perfect Business

Junita Flowers is a writer, speaker, entrepreneur, mom and the owner of Favorable Treats. With more than 20 years of experience working with nonprofit organizations, she spent her career advocating for families and leading social change initiatives. Junita has learned the value of “waiting” during her years as an entrepreneur and business owner and shares her experiences with us each second Tuesday of the month.

This​ ​week​ ​is​ ​Twin​ ​Cities​ ​Startup​ ​Week​ ​and​ ​we​ ​are​ ​in​ ​full​ ​swing​ ​with​ ​all​ ​things entrepreneurship.​ ​If​ ​you​ ​have​ ​made​ ​the​ ​decision​ ​to​ ​launch​ ​your​ ​startup,​ ​I’m​ ​pretty​ ​sure​ ​you have​ ​a​ ​well​ ​drafted​ ​business​ ​plan​ ​which​ ​details​ ​everything​ ​about​ ​your​ ​product​ ​or​ ​service,​ ​the daily​ ​operations,​ ​managing​ ​business​ ​finances​ ​and​ ​startup​ ​capital​, ​and​ ​you​ ​are​ ​ready​ ​to​ ​begin.

When​ ​I​ ​started​ ​my​ ​business, ​it​ ​was​ ​very​ ​important​ ​for​ ​me​ ​to​ ​know​ ​everything​ ​there​ ​was​ ​to know​ ​about​ ​building​ ​a​ ​sustainable​ ​and​ ​thriving​ ​business.​ ​I​ ​enlisted​ ​the​ ​assistance​ ​of​ ​a​ ​business coach​ ​to​ ​help​ ​draft​ ​my​ ​business​ ​plan.​ ​I​ ​spent​ ​countless​ ​hours​ ​researching​ ​success​ and failure ​stories​. ​I​ ​obtained​ ​memberships​ ​in​ ​various​ ​networking​ ​associations​ ​with​ ​a​ ​goal​ ​of creating​ ​new​ ​business​ ​relationships. I​ ​felt​ ​good​ ​about​ ​my​ ​marketing​ ​efforts​ ​and connection​ ​to​ ​my​ ​target​ ​customer​ ​base.​ ​I​ ​was​ ​armed​ ​with​ ​a​ ​plethora​ ​of​ ​case​ ​studies​ ​and research. ​I​ ​was convinced I would​ ​avoid​ ​the​ ​typical​ ​business​ ​pitfalls​ ​of​ ​entrepreneurs before​ ​me​ ​and​ that ​I​ ​would​ ​successfully​ ​make​ ​it​ ​past​ ​the​ ​critical​ ​first​ ​three​ ​years.

One of the​ ​major​ ​things​  ​ ​I​ ​did​ ​not​ ​uncover​ ​in​ ​all​ ​of​ ​my​ ​planning​ ​and​ ​research​ ​was​ ​the​ ​reality​ ​that​ ​the main​ ​ingredient​ ​fueling​ ​my​ ​entrepreneurial​ ​drive​ ​might​ ​be​ ​the​ ​same​ ​ingredient​ creating​ ​my​ ​potential​ ​failure.​ ​​Tucked​ ​neatly​ ​inside​ ​my​ ​drive​ ​to​ ​succeed,​ ​my​ ​push​ ​toward excellence​ ​and​ ​a​ ​good​ ​work​ ​ethic​ ​was​ ​the ever-so-positive-sounding,​ ​yet​ ​very​ ​destructive concept of – ​ ​perfectionism.

We​ ​live​ ​in​ ​a​ ​world​ ​that​ ​idolizes​ ​perfectionism​ ​and​ ​it​ ​is​ ​presented​ ​as​ ​the​ ​standard​ ​of performance​ ​for​ ​success​ ​as​ ​an​ ​entrepreneur.​ ​Perfectionism​ ​sounds​ ​like​ ​a​ ​good​ ​business practice.​ ​It​ ​sounds​ ​like​ ​the​ ​description​ ​of​ ​a​ ​high​ ​achiever​, ​and​ ​I​ ​fell​ ​into​ ​the​ ​trap​ ​of​ ​waiting​ ​for perfection​ ​in​ ​many​ ​areas​ ​within​ ​my​ ​business.

But​ ​here’s​ ​what​ ​I​ ​learned…perfectionism​ ​is​ ​a​ ​fancy​ ​word​ ​for​ ​fear.​ ​Striving​ ​for​ ​perfection​ ​felt like​ ​a​ ​safe,​ ​yet​ ​lofty​ ​business​ ​goal.​ ​Perfection​ ​sounded​ ​as​ ​though​ ​I​ ​was​ ​operating​ ​at​ ​my​ ​best. Many​ ​times,​ ​I​ ​prolonged​ ​a​ ​potential​ ​business​ ​decision​ ​or​ ​sabotaged​ ​a​n​ ​opportunity​ ​by failing​ ​to​ ​move​ ​forward​ ​because​ ​perfection​ ​guided​ ​me​ ​toward​ ​stagnation​ ​and/or​ ​forfeiture.

Striving​ ​for​ ​excellence​ ​in​ ​business​ ​and​ ​waiting​ ​for​ ​perfection​ ​can​ ​seem​ ​very​ ​similar,​ ​but​ ​I​ ​had to​ ​quickly​ ​decipher​ ​the​ ​difference​ ​​​between​ ​the​ ​two.​ ​For​ ​me,​ ​striving​ ​for​ ​excellence​ ​comes from​ ​a​ ​place​ ​of​ ​gratitude​ ​and​ ​contentment.  I am grateful​ ​for​ ​the​ ​highs​ ​and​ ​lows​ ​peppered throughout​ ​my​ ​business​ ​journey.​ ​​ ​Perfection​ ​can​ ​often​ ​come​ ​from​ ​a​ ​place​ ​of​ ​lack​ ​and insecurity.​ ​Perfection​ ​creates​ ​the​ ​mindset​ ​of​ ​not​ ​having​ ​enough,​ ​never​ ​having​ ​enough​ ​and​ ​it sucks​ ​the life out.​

​Perfectionism​ ​can​ ​be​ ​overcome,​ ​but​ ​just​ ​like​ ​anything​ ​else​ ​worth achieving:​ ​you​ ​have​ ​to​ ​recognize​ ​it​ ​and​ ​then​ ​have​ ​a​ ​plan​ ​to​ ​overcome​ ​it. So ​as​ ​you​ ​prepare​ ​to​ ​launch​ ​your​ ​first​ ​business​ ​or​ ​scale​ ​your​ ​current​ ​business,​ ​ask​ ​yourself​ ​are you​ ​moving​ ​forward​ ​in​ ​excellence​ ​or​ ​perfectionism.


You can read more about Junita Flowers on her website at favorabletreats.com. You can also follow her on Facebook and Instagram.   In addition we are pleased to have Junita join us at the  James J. Hill Center on October 26th from 9AM to 10AM  as she moderates our TAKING THE LEAD panel discussion focusing on the complex and rewarding ecosystem of women entrepreneurs.  This month’s topic will be on the “Growth Strategies and Plateau Pains ” This program is free and open to the public.  

IMPORTANT NOTICE:

Patrons with accessibility needs please access our ground floor elevator entrance via Kellogg Ave at the back of the building. Please ring the doorbell on the right hand side of door and a Hill staff member will assist you. If you have questions or concerns please call 651.265.5500. We look forward to having you visit.

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