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She Wants to Open People’s Eyes to the Importance of Sleep

Leah Kodner, Library Specialist from the James J. Hill Center, interviews entrepreneurs and 1 Million Cup presenter Sarah Moe. As seen in the Pioneer Press, Startup Showcase on May 20, 2017.

A 2017 report by RAND Europe notes the startling cost of sleep deprivation among the working population. In the United States alone, sleep deprivation costs the country $411 billion annually. This cost comes from lost work (1.2 million days per year) and decreased productivity while at work.

Clearly, improving their employees’ sleep is an issue that corporations should take seriously. Sarah Moe, in her career as a sleep technician, saw this problem firsthand, and she came up with a solution: employer-sponsored sleep-health education. In 2015, she launched Sleep Health Specialists in order to address this need.


Name: Sarah Moe
Age: 34
City you live in: Minneapolis
City of birth: St. Paul
High school attended: Tartan Senior High School, Oakdale
College attended: University of Wisconsin, River Falls, and Minneapolis Community and Technical College


Name of Company: Sleep Health Specialists
Website: www.sleephs.com
Business Start Date: April 2015
Number of Employees: 3
Number of Customers: Unknown


Q. What led to this point?
A. I actually grew up wanting to be a nurse. I always loved the idea of helping people feel better. As I got older though, I realized my fear of blood was not going away so I looked into other medical fields that would allow me to help in that same capacity. I found the Polysomnography program at Minneapolis Community and Technical College and decided to take a class just to see what it was about — I had never heard of the job of a sleep tech before. I was hooked after one hour — sleep was the most fascinating thing I had ever learned about.

After graduating with my degree in Polysomnographic Technology and passing my boards, I became a Registered Polysomnographic Technologist and performed overnight sleep studies for years. Working with those patients to solve their sleep issues were some of the best years of my life. There is no way to describe watching someone walk into a sleep lab sad and fatigued and walk out refreshed and full of hope. I loved every night. I was then asked to return to MCTC as an Adjunct Professor where I began teaching the future generations of RPSGT’s the in’s and out’s of sleep medicine. It was then that I had the idea for Sleep Health Specialists.

Q. What is your business?
A. Sleep Health Specialists provides sleep health education to local businesses and corporations. Basically, we work with companies to address their employees’ sleep concerns, creating healthier, happier, and more productive teams.

Our services include classes, training, and seminars revolving around sleep. In our workshops, employees will learn everything they need to start achieving the kind of sleep that will allow them to be their best selves.

Q. Where do you go for help when you need it?
A. I have needed quite a bit of help to create a successful business. With my health care background, starting my own business was daunting and confusing at best and seemingly impossible at worst….READ FULL ARTICLE



You can hear from startups like this one each Wednesday, 9-10 a.m. at the James J. Hill Center during 1 Million Cups St. Paul. The James J. Hill Center is a nonprofit in downtown St. Paul that provides access to business research, educational programming and a place to work. The Hill is open to the public 10 a.m.-5 p.m. Monday-Thursday. To keep updated on what startup is presenting next or to apply to present, visit 1millioncups.com/stpaul.


Patrons with accessibility needs please access our ground floor elevator entrance via Kellogg Ave at the back of the building. Please ring the doorbell on the right hand side of door and a Hill staff member will assist you. If you have questions or concerns please call 651.265.5500. We look forward to having you visit.